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    <title>Social Impact Books</title>
    <link>https://ballardcenter.byu.edu/social-impact-books</link>
    <description>Social Impact Books</description>
    <language>en-US</language>
    <lastBuildDate>Tue, 16 Jun 2026 17:45:33 GMT</lastBuildDate>
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      <title>Do Good. Better. Guidebook
Chapter 22: Conclusion</title>
      <link>https://ballardcenter.byu.edu/resources-section/do-good-better-guidebook-chapter-22-conclusion</link>
      <description>Chapter 22: Conclusion</description>
      <pubDate>Tue, 16 Jun 2026 17:45:33 GMT</pubDate>
      <guid>https://ballardcenter.byu.edu/resources-section/do-good-better-guidebook-chapter-22-conclusion</guid>
      <content:encoded><![CDATA[<html lang="en">                    <head>                <meta charset="utf-8">                <meta property="op:markup_version" content="v1.0">                                    <link rel="canonical" href="https://ballardcenter.byu.edu/resources-section/do-good-better-guidebook-chapter-22-conclusion">                                <meta property="fb:article_style" content="default">            </head>                            <body>                <article>                    <header>                                                                            <h1>Do Good. Better. GuidebookChapter 22: Conclusion</h1>                                                                            <h3 class="op-kicker">Social Impact Books,Do Good. Better.,Social Impact Tools</h3>                                                                                                    <time class="op-published" dateTime="June 16, 11:45 AM">June 16, 11:45 AM</time>                                                                            <time class="op-modified" dateTime="June 16, 11:45 AM">June 16, 11:45 AM</time>                                            </header>                    <figure> <img src="https://brightspotcdn.byu.edu/23/d8/bdef5815489f8eba02280c30022e/55208410646-d485771073-o.jpg"></figure>When youre done with this section, youll be able to... Recall the key takeaways from this course, including the Social Impact Cycle and key social impact skills.&nbsp; Acknowledge hope in the face of large-scale social issues.&nbsp; Understand the next steps that you can take to&nbsp;Do Good. Better.&nbsp;INTRODUCTION<p>This concluding chapter revisits the central ideas explored throughout the course and provides guidance on how you can continue making a meaningful difference in the world. In addition to reviewing key concepts, the chapter offers practical direction for identifying and clarifying the next steps in your personal social impact journey. As the course comes to a close, its important to pause, reflect on what youve learned, and consider how you might apply these principles in your daily life.</p>WHAT SHOULD YOU REMEMBER FROM THIS COURSE?<p>This course has explained the significance and application of a variety of social issues, evidence-based interventions, rigorous evaluation techniques, and much more. All of these materials were shared to help you intentionally and strategically engage in social impact work, regardless of your personal or professional role. The most important, however, is your understanding and use of the Social Impact Cycle.</p><p><b>The Social Impact Cycle</b></p><p>The Social Impact Cycle is a framework created to empower you, as a changemaker, to understand a social issue, design an intervention for it, effectively implement that intervention, and properly evaluate and improve it over time.</p>1 <p>The cycle itself is built around one core principle: <b>love the one</b>. Loving the one prioritizes cultivating compassion, pursuing connection, and building solutions around the needs and insights of real people. By centering the individual within the larger social issue, you can create solutions that truly meet their needs, honor their dignity, and can be scaled to benefit larger populations. The four phases of the cycle can, and should, be revisited and repeated regularly to strengthen the research and quality of an intervention.</p><p><b>Love the Problem:</b> Before a social problem can be solved, it must first be understood. The overarching intent of this beginning phase is to establish a foundation upon which a legitimate solution can be built. This includes conducting primary research via interviews, surveys, and engaging directly with affected communities, as well as secondary research to understand what information is already available regarding a social issue. Loving the problem encourages individuals and organizations to take the time to listen and learn from those experiencing the problem and combine those insights with thorough secondary research before attempting to design a solution.</p><p><b>Design the Change:</b> Rather than rushing from problem identification to implementation, organizations must take time to ensure their proposed solution is realistic, evidence-informed, and responsive to the needs of the people it intends to serve. The process of designing the change includes defining clear outcome goals, applying human-centered design principles, and creating prototypes that allow ideas to be tested before large-scale implementation. Community involvement is essential throughout this stage. By collaborating with customer-partners, changemakers can draw on lived experience to strengthen decision-making, refine priorities, and identify practical considerations that may otherwise be overlooked. During this phase, potential solutions are tested through small-scale, iterative cycles, allowing organizations to evaluate effectiveness early, learn from feedback, and make improvements before committing significant resources to broader implementation.</p><p><b>Implement the Intervention:</b> The implementation phase of the Social Impact Cycle is where small-scale interventions are applied within their intended real-world context. This includes building necessary organizational capacity through staffing and training, developing infrastructure to support program delivery, securing sustainable funding that aligns with your mission and values, and choosing a legal structure that enables you to operate effectively. Once an intervention has been evaluated and proven successful, you can begin considering opportunities to scale your impact through depth, reach, or replication.</p><p><b>Evaluate the Outcomes:</b> Evaluation requires organizations to move beyond anecdotal evidence and embrace data-driven insights to assess whether a social innovation is achieving its intended outcomes effectively. Evaluating outcomes isnt just about proving success; its about learning what works, what doesnt, and why. This process includes selecting an evaluation design, collecting relevant data, and conducting a thorough analysis of the outputs, outcomes, and impact documented. Although evaluation is represented as the final phase of the Social Impact Cycle, measurements, analysis, and adjustments should occur throughout all stages of the cycle whenever appropriate.</p><p><b>Key Concepts for Social Impact</b></p><p>In addition to understanding the framework of the Social Impact Cycle, effectively solving social problems relies on a set of core concepts that can guide your work, regardless of the social impact role you inhabit.</p><p><b>Calling:</b> The social issues youre best equipped to solve are those which you feel personally called to address, where your unique combination of passion, skills, and experiences positions you to make a difference. By drawing upon your personal proximity and affinity, you can identify those issues to which youre most deeply connected and feel drawn to solve. Your calling isnt just about what youre good at. Its about what issue compels you to act.</p><p><b>Caring for Others:</b> To properly love the problem and the one, you must move away from feelings of pity or sympathy and toward feelings of empathy and compassion. Developing empathy allows you to feel the emotional burdens of those affected by a problem, and compassion fills you with a desire to alleviate that suffering. These emotions should drive your social impact work.</p><p><b>Causal Thinking:</b> As a changemaker, you must be able to identify and understand the cause-and-effect relationships within complex social systems. This critical skill enables you to discern the underlying factors that drive changes in communities, predict the potential effects of different interventions before implementing them, acknowledge contributing factors rather than oversimplifying to a single cause, and describe negative consequences that result from social issues.</p><p><b>Co-Creation:</b> The most impactful and sustainable interventions are developed by collaborating with customer-partners and your organizations broader ecosystem rather than designing solutions in isolation. Co-creation emphasizes human-centered design principles and the adoption of a customer-partner mindset that views those you serve as experts in their own experiences rather than passive recipients of your services. True co-creation means sharing power in the design process, not just soliciting feedback on your predetermined ideas.</p><p><b>Scale:</b> As a changemaker, you need to know how to strategically expand an interventions reach and deepen its impact to create lasting social change. You can choose between three primary scaling strategiesdepth, reach, or replicationbased on your organizations goals and capacity, the nature of the problem youre addressing, and the needs of the population youre serving. Effective scaling requires careful planning, cultural sensitivity, and a commitment to maintaining quality as you grow.</p>IS THERE HOPE?<p>Even with these skills and frameworks, many individuals working to improve social problems find themselves feeling discouraged and overwhelmed. This reaction is understandable and, in some ways, reflects a genuine awareness of the complexity and scale of these challenges. The social impact world is indeed filled with frustrating mistakes, persistent inefficiencies, and well-intentioned efforts that fall short of their goals. Seemingly intractable issues across humanity, like inequality, poverty, climate change, conflict, and injustice, have persisted for generations. This poses an important question: when faced with such overwhelming challenges, is there really hope? Can individual efforts truly make a difference when the problems are so vast?</p><p><b>Yes, there is hope!</b></p><p>Your efforts make much more of a difference than you might think.</p><p>Its essential to reflect not only on the challenges weve examined throughout this course but also on the remarkable progress humanity has made, often through the cumulative efforts of countless individuals who refused to accept the status quo. There is tremendous good in the world, and many aspects of life have dramatically improved over time through sustained social impact work.</p><p>Think about these examples: global poverty rates have declined significantly over the past few decades, with billions of people lifted out of extreme poverty. Access to education has expanded dramatically, with more children attending school than ever before in human history. Medical advancements have eradicated diseases and extended life expectancy. In ways that once seemed impossible, just a few generations ago, human rights have increased across many parts of the world. Environmental conservation efforts have restored species from extinction and purified waterways that were once considered dead.</p><p>These victories didnt happen by accident. They happened because people like you decided to act, to persist despite setbacks, to love the one, and to keep working toward a better future, even when progress seemed impossibly slow.</p><p>As individuals strive, one by one, to contribute to social impact work within their local communities, their efforts can have a meaningful impact. While the problems we face are undeniably great, so is our collective potential for creating positive change. When we work together with purpose and persistence, we can feel confident in our hope for a better future, knowing that each of us has a role to play in creating it.</p>WHAT WILL YOUR NEXT STEP BE?<p>Throughout this course, various social impact roles have been discussed, including nonprofit leadership, community organizing, social entrepreneurship, policy advocacy, corporate social responsibility, impact investing, and research. These diverse roles show that there are many pathways to contribute to positive social change, and each offers unique opportunities to make a difference.</p><p>Now is the time to consider: What role do you want to play in solving the social problems that matter most to you? Whether youre passionate about environmental justice, education reform, healthcare access, or another cause that calls to you, there are countless ways to engage and create lasting impact.</p><p>Your next step doesnt need to be world-changing. In fact, starting small and focused is generally more effective than attempting to solve everything at once. What matters is that you take action, move from learning to doing, and remain committed to the journey even when it gets difficult.</p><p><b>Here are some next steps you might consider:</b></p> <b>Pursue further education:</b> Consider taking an advanced class on social impact or a related topic like design thinking, program evaluation, systems thinking, or community organizing. Adding a social impact minor or concentration to your degree can deepen your knowledge and keep you connected to a community of like-minded peers. If your institution&nbsp;doesnt&nbsp;offer these courses, consider exploring&nbsp;additional&nbsp;online educational resources through platforms like Coursera, edX, or Acumen Academy, all of which offer free or low-cost courses taught by leading experts in the field.&nbsp; <b>Engage in research</b>: If a specific social issue captured your interest during this course, explore it further through academic research, field studies, or community-based participatory research. Consider reaching out to faculty members who research topics related to your interests or&nbsp;seeking out&nbsp;research opportunities with organizations focusing on issues you care about.&nbsp; <b>Gain hands-on experience:</b> Apply for internships, fellowships, or volunteer positions with social problem-solving organizations working on issues that align with your calling. Whether&nbsp;youre&nbsp;working directly in communities on the front lines of service delivery or behind the scenes in policy advocacy, fundraising, communications, or program evaluation,&nbsp;youll&nbsp;gain invaluable skills and insights that no classroom can fully provide.&nbsp;Dont&nbsp;underestimate the value of volunteering. Many successful social impact careers begin with a few hours a week spent serving in a local organization.&nbsp; <b>Start an initiative:</b>&nbsp;If&nbsp;youve&nbsp;identified&nbsp;a gap in your community or developed an innovative idea for addressing a social problem, consider launching a small initiative. You&nbsp;dont&nbsp;need to register a nonprofit or raise millions of dollarsyou can start informally, test your ideas, learn from failures, and iterate based on feedback. Some of the most effective social innovations began as small experiments by passionate individuals who saw a need and acted.&nbsp;&nbsp; <b>Connect with others in the field:</b> Seek out and conduct informational interviews with professionals who are already doing the work you aspire to do. Learn from their experiences, ask about their career path and the challenges&nbsp;theyve&nbsp;faced, build your professional network, and seek mentorship from those whose work inspires you. Most people in the social impact field are generous with their time and wisdom when approached with genuine curiosity and respect.&nbsp; <b>Stay curious and involved:</b> Continue learning about the issues that resonate with you by reading books and articles, listening to podcasts, attending lectures and conferences, and following organizations and thought leaders working on these problems. Always look for opportunities to act, whether on a local or global scale, and remain open to unexpected paths that may&nbsp;emerge. Social impact work is dynamic and&nbsp;ever-evolving, and your willingness to keep learning and adapting will serve you well.&nbsp;&nbsp; <b>Advocate and use your voice:</b>&nbsp;Share what&nbsp;youve&nbsp;learned with others, whether through conversations with friends and family, writing and social media, or formal advocacy efforts. Help others understand the social issues you care about, challenge misconceptions, and inspire action. Your voice matters and raising awareness is a form of impact.&nbsp;DO GOOD. BETTER.<p>Now that youve laid the groundwork for understanding social impact, its time to pursue your next steps. Social impact work is never easy, and youll encounter setbacks and moments when you question whether your efforts matter. However, the possibilities of positive change are endless when we act with clear purpose, informed strategy, and unwavering persistence.</p><p>Remember this fundamental principle: each individual has the capacity to contribute to a brighter future, and that includes you. You are not expected to solve everything single-handedly. Instead, your efforts begin by producing small, purposeful changes in your corner of the world, loving the one person in front of you, and applying your unique gifts and perspective to the problems that move you most deeply.</p><p>Together with others who share your commitment to social impact work, you can continue striving to</p>&nbsp;Do Good. Better.<p> Utilize the knowledge and skills youve gained from this guidebook and continue on in your efforts, now with increased understanding, greater compassion, and a deeper commitment to making a difference.</p><p>Thank you for being part of this learning experience, for engaging with difficult topics, and for your willingness to envision and work toward a better world. Now, go out and create the change you wish to see. Start small, stay curious, love the one, and never underestimate the ripple effects your actions can create. The world needs people like you: people who care enough to learn, are brave enough to act, and are persistent enough to keep going even when change comes slowly.</p>REFLECTION AND COMMITMENT:<p>Take a moment to write down your next concrete step. This doesnt include vague intentions like make a difference or help people, but rather a specific action youll take in the next 30 days. This might look like, research three organizations working on education equity in my city, schedule two informational interviews with people working in public health, volunteer four hours this month at the local food bank, or enroll in an advanced course on program evaluation for spring semester.</p><p>Write down your next move here:</p><p>Now, share this commitment with someone who will hold you accountable, such as a classmate, mentor, friend, or family member. Making your commitment public increases the likelihood youll follow through.</p><p>Who will you share this with? When will you complete this action by?</p>ENDNOTES:<p>1 - Ballard Center for Social Impact. (n.d.). The Social Impact Cycle. Brigham Young University.</p>                                    </article>            <script src="https://brightspotcdn.byu.edu/resource/00000173-da06-d043-a7ff-dece7d790000/_resource/brightspot/analytics/search/SiteSearchAnalytics.5eb1a8a326b06970c71b3a253fbeaa64.gz.js" data-bsp-contentid="0000019e-98cf-d49b-af9f-9fdf20820000"></script></body>            </html>]]></content:encoded>
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      <title>Do Good. Better. Guidebook
Chapter 21: Organizational Learning</title>
      <link>https://ballardcenter.byu.edu/resources-section/do-good-better-guidebook-chapter-21-organizational-learning</link>
      <description>Chapter 21: Organizational Learning</description>
      <pubDate>Tue, 16 Jun 2026 17:25:44 GMT</pubDate>
      <guid>https://ballardcenter.byu.edu/resources-section/do-good-better-guidebook-chapter-21-organizational-learning</guid>
      <content:encoded><![CDATA[<html lang="en">                    <head>                <meta charset="utf-8">                <meta property="op:markup_version" content="v1.0">                                    <link rel="canonical" href="https://ballardcenter.byu.edu/resources-section/do-good-better-guidebook-chapter-21-organizational-learning">                                <meta property="fb:article_style" content="default">            </head>                            <body>                <article>                    <header>                                                                            <h1>Do Good. Better. GuidebookChapter 21: Organizational Learning</h1>                                                                            <h3 class="op-kicker">Social Impact Tools,Do Good. Better.,Social Impact Books</h3>                                                                                                    <time class="op-published" dateTime="June 16, 11:25 AM">June 16, 11:25 AM</time>                                                                            <time class="op-modified" dateTime="June 16, 12:52 PM">June 16, 12:52 PM</time>                                            </header>                    <figure> <img src="https://brightspotcdn.byu.edu/1f/cf/8a3d08cf4e9f9c07cc641e48b846/54813844829-ef70215f21-o.jpg"></figure>When youre done with this section, youll be able to... Understand the importance of personal development and how to foster it.&nbsp; Know how organizations can continually grow, develop, and improve.&nbsp; Understand the importance of SPSOs becoming learning organizations.&nbsp;INTRODUCTION<p>The ability to learn and grow is essential for both individuals and organizations. In todays rapidly evolving world, organizationsespecially those focused on social impactmust continuously adapt and improve to remain effective and relevant. Organizational learning means creating a culture and implementing systems that support ongoing improvement and adaptation. This enables the organization to respond to new challenges, leverage emerging opportunities, and achieve its mission more effectively. This chapter explores the importance of personal and organizational development, highlights the characteristics of a learning organization, and applies those principles specifically to organizations dedicated to solving social problems.</p>WHAT DOES PERSONAL DEVELOPMENT LOOK LIKE IN SOCIAL IMPACT WORK?<p>Organizational learning begins with individuals who welcome personal development. Once applied on the individual level, the principles of personal development can then be scaled across entire organizations to create lasting change. In social impact work, an individual fostering personal development embraces a growth mindset and finds a balance between the learning zone and performance zone.</p><p><b>Growth vs. Fixed Mindset</b></p><p>Understanding the difference between a <b>growth mindset</b> and a fixed mindset is fundamental for the personal development and effectiveness of a social impact practitioner. A growth mindset, as defined by Carol Dweck, an American psychologist, is the belief that abilities and intelligence can be developed through dedication, hard work, and experiential learning.</p>1<p> This mindset fosters a love for learning and builds resilience, which is essential for making progress and overcoming the inevitable challenges in social impact work.</p><p>Changemakers with a growth mindset see challenges as opportunities to grow and develop new capabilities rather than as threats to their competence. These changemakers actively seek out and embrace feedback, viewing it as valuable information for improvement rather than criticism. They are inspired by the success of others, seeing others achievements as proof of whats possible rather than as a threat to their own standing. Most importantly, they understand that effort and persistence are the paths to mastery, not signs of inadequacy.</p><p>Conversely, a <b>fixed mindset</b> is the belief that abilities and intelligence are static traits that cannot be significantly developed or changed. Changemakers who possess a fixed mindset avoid challenges that might expose their limitations. They are disheartened by their inadequacies but still accept them as their only reality. When faced with a roadblock, a fixed mindset causes a changemaker to decide that they or their efforts have failed, rather than viewing the roadblock as a problem they can solve. When changemakers hold a fixed mindset, they give up easily when faced with obstacles and feel threatened by the success of others. A fixed mindset limits changemakers potential and prevents them from taking the risks necessary for innovation and growth.</p><figure> <img src="https://brightspotcdn.byu.edu/00/4f/68e676af43059b4366a16ba50dd7/growth-and-fixed-mindset.png"></figure><p><b>Real-World Example:</b> Jacqueline Novogratz, founder of Acumen, a nonprofit venture capital fund, exemplifies a growth mindset in social impact work. When early investments failed, she didnt see herself as a failure but instead viewed these experiences as learning opportunities. She sought feedback from entrepreneurs, adapted her approach to patient capital, and continuously refined Acumens model. Her willingness to learn from mistakes helped build an organization that has invested over $130 million in social enterprises serving low-income communities worldwide.</p><p>Is there a moment in your life when you acted with a growth mindset, perhaps embracing a challenge or learning from failure? When did you act with a fixed mindset, avoiding something difficult or giving up quickly? What can you do to develop a growth mindset in your work and personal life?</p><p><b>Learning vs. Performance Zone</b></p><p>The <b>learning zone</b> focuses on improvement and development. It involves intentionally taking risks, making mistakes, and learning from them in a relatively safe environment. This zone is crucial for long-term growth because it encourages experimentation, innovation, and the development of new capabilities. In the learning zone, a changemaker might dedicate time to experiment with new strategies, try new approaches to interventions, and solicit feedback from participants. They might pilot small-scale innovations, document what works and what doesnt, and share their findings with colleagues. Throughout their work in the zone, they accept that some activities will fail, but they view these failures as valuable data rather than setbacks. When a changemaker is in the learning zone, theyre stretching beyond their current abilities, trying new approaches, and accepting that failure is a natural and valuable part of the learning process.</p><p>The <b>performance zone</b>, in contrast, is where the emphasis is on executing tasks as well as possible and minimizing errors. This zone is important when high stakes are involved, and the priority is to deliver results efficiently and effectively using already-mastered skills. In the performance zone, a changemaker focuses on delivering polished presentations and showcasing impact with well-rehearsed stories and compelling data. There is a focus on accuracy, professionalism, and using their communication skills to make a strong case for support. In the performance zone, changemakers apply what they know to create value and demonstrate competence, but theyre not necessarily developing new capabilities.</p><p>Both zones are essential for success as a social impact professional, but they serve different purposes and require different mindsets. The key is knowing when to operate in each zone and ensuring sufficient time is spent in the learning zone to continuously develop needed skills and prepare for success in the performance zone.</p><p><b>Real World Example</b></p><p>Doctors Without Borders exemplifies the importance of both zones and how they work together. A doctor operates in the performance zone when treating patients in crisis situations, where lives depend on executing proven protocols flawlessly. However, the organization also creates dedicated learning zone opportunities for its staff. Through after-action reviews, research partnerships, and innovation labs, staff can reflect on challenges, develop new treatment plans, and improve protocols for future missions, all without risking patient care.</p><p>Think about your current work or studies. When are you operating in the learning zone versus the performance zone? Are you spending enough time in the learning zone to develop new capabilities, or are you constantly in performance mode? How might you create more intentional learning zone opportunities for yourself?</p>WHAT IS ORGANIZATIONAL LEARNING?<p>Just as its important for an individual to continually grow, develop, and improve, organizations need to embrace a similar mindset and create systems that support collective learning.</p><p><b>Organizational learning</b> is the process by which an organization grows and improves together. Nancy M. Dixon describes this form of learning in her Gower-published book, The Organizational Learning Cycle, as the intentional use of learning processes at the individual, group, and system level to continuously transform the organization in a direction that is increasingly satisfying to its stakeholders.</p>2<p> To do so, the organization applies key aspects of personal development to the organization as a whole. This requires the organization to implement a system that supports continuous improvement and adaptation across the whole organization, or in other words, a growth mindset. Organizational learning involves understanding that people and situations change constantly; thus, an organization must be responsive and adaptive to these changes. Continuous improvement ensures that an organization is always moving forward, learning from both successes and failures, and staying committed to growth. This prevents an organization from being stuck in outdated approaches simply because thats how theyve always done it.</p><p>The key components of organizational learning include:</p> <b>Gathering Information:</b>&nbsp;Continuously collecting data and insights relevant to the organizations goals and the populations they serve. This could involve community feedback, participant surveys, outcome measurements, field observations, research on best practices, and environmental scanning to&nbsp;identify&nbsp;emerging trends or challenges. The key is creating multiple channels for information to flow into the organization from diverse sources.&nbsp; <b>Reflecting on Knowledge:</b>&nbsp;Analyzing and interpreting the gathered information to understand its implications in practice. Reflection helps an organization make sense of the data,&nbsp;identify&nbsp;patterns, understand root causes, and recognize areas for improvement. This&nbsp;isnt&nbsp;just about collecting&nbsp;dataits&nbsp;about creating space and time for thoughtful analysis and honest discussion about what the information means for strategy and operations.&nbsp; <b>Sharing Insights:</b>&nbsp;Disseminating&nbsp;knowledge throughout the organization will foster understanding and collective action. Open communication ensures that everyone is working with the same information and can contribute to the organizations learning. This includes both formal knowledge-sharing mechanisms (like reports and presentations) and informal channels (like conversations and collaborative problem-solving sessions).&nbsp; <b>Implementing Changes:</b>&nbsp;Applying new knowledge and insights to make informed decisions and improvements to an organizations programs, strategies, and operations. This step is about turning learning into action, testing&nbsp;new approaches, and making meaningful improvements based on emerging insights. Without implementation, learning&nbsp;remains&nbsp;theoretical and&nbsp;doesnt&nbsp;create the desired change.&nbsp;<p><b>Real-World Example:</b> Partners In Health (PIH) exemplifies organizational learning in action. When treating drug-resistant tuberculosis in Peru, they followed standard protocols, but the gathered data showed poor patient adherence. Rather than blaming patients, they reflected on this feedback and realized that poverty-related barrierssuch as an inability to afford transportation to clinics or food to take with medicationswere preventing treatment completion. PIH shared these insights across its organization and with the global health community, then implemented a comprehensive approach called accompaniment that addressed social barriers alongside medical treatment. This included providing transportation stipends, nutritional support, and community health workers. The result was dramatically improved cure rates. PIH then systematically shared this learning globally, changing how tuberculosis is treated worldwide. This cycle of gathering information, reflecting, sharing, and implementing changes demonstrates true organizational learning.</p>HOW CAN AN ORGANIZATION BECOME A LEARNING ORGANIZATION?<p>Becoming a learning organization is not something that happens quickly or effortlessly. It requires commitment from leadership, engagement from all staff members, and the creation of supportive systems and structures.</p><p><b>Developing a Culture of Continuous Improvement, Collaboration, and Adaptability</b></p><p>Organizational learning is founded on a culture of continuous improvement with common goals, exemplary leadership, open communication, and celebrated learning. Here are some key ideas to begin cultivating that culture:</p> <b>Establish a clear mission and purpose</b>&nbsp;that guides all learning activities and aligns everyones efforts toward common goals. When a team understands the why behind the work,&nbsp;theyre&nbsp;more motivated to learn and improve their service of that mission.&nbsp;&nbsp; <b>Model leadership</b>&nbsp;based on curiosity, humility, and&nbsp;an openness&nbsp;to feedback. By prioritizing learning over perfection, intentional leadership can set the tone for the rest of the organization.&nbsp;&nbsp; <b>Encourage collaboration and open communication</b>&nbsp;throughout the organization, bringing diverse perspectives together to foster innovation and develop a more nuanced understanding of the challenges being addressed. This creates a psychologically safe environment where people feel comfortable sharing both successes and failures, asking questions, and challenging assumptions without fear of punishment or judgment.&nbsp; <b>Recognize and celebrate learning</b>,&nbsp;not just results, to reinforce that organizational growth and development are valued. In turn, this creates an environment where everyone feels that their personal growth and progress are also seen and valued.&nbsp;<p><b>Real-World Example:</b> IDEO.org, the nonprofit arm of the design firm IDEO, has built a culture of continuous learning through its human-centered design approach.</p>3<p> They encourage staff to embrace a beginners mind, approaching each project with curiosity rather than assumptions.</p>4<p> A key aspect of their design process is to engage in iterative feedback cycles, during which they present ongoing work to peers and customers to solicit constructive critiques and identify opportunities for refinement.</p>5<p> They celebrate productive failures by sharing stories of projects that didnt work as planned but generated valuable insights.</p>6<p> This human-centered methodology has enabled IDEO.org to develop innovative solutions for social challenges across sectors such as healthcare, agriculture, and financial services, reaching over 68 million people in its first decade.</p>7<p><b>Implement Systems for Effective Knowledge Sharing and Data Gathering</b></p><p>Organizational learning relies on gathering, reflecting, and sharing data and research. Here are some tools for implementing systems that facilitate this aspect of organizational learning:</p> <b>Create concrete mechanisms that promote learning</b>&nbsp;throughout your organization. This involves&nbsp;establishing&nbsp;regular team meetings where people can share insights and challenges, implementing digital platforms for documentation and knowledge management, and fostering informal networks that encourage spontaneous knowledge exchange. Make it easy for people to access information about&nbsp;whats&nbsp;working, whats not, and what others have learned.&nbsp;&nbsp; <b>Build robust systems for gathering feedback</b>&nbsp;from the communities you serve, measuring your outcomes and impact, and tracking relevant external trends. Ensure that data collection is purposeful and manageable. The goal is to collect information that informs decisions, not just data for&nbsp;datas&nbsp;sake.&nbsp;&nbsp; <b>Create regular opportunities for reflection</b>&nbsp;where your team can step back from daily operations to analyze information,&nbsp;identify&nbsp;patterns, and extract meaningful lessons.&nbsp; <b>Apply lessons learned&nbsp;from past experiences</b>&nbsp;to improve future efforts, documenting what worked, what&nbsp;didnt, and why. Maintain a strong focus on the needs and feedback of those the organization serves, letting their voices and experiences guide learning and adaptation rather than imposing assumptions about&nbsp;whats&nbsp;best for&nbsp;them.&nbsp;<p><b>Real-World Example:</b> The nonprofit, Charity: Water, has built impressive systems for organizational learning. They use GPS coordinates and remote monitoring sensors to track every water project they fund, gathering real-time data on functionality. When projects fail, they dont hide these failures; they analyze them systematically, identify root causes (such as poor community engagement or inappropriate technology choices), and share these lessons across their entire network of implementation guides. This systematic approach to knowledge sharing has dramatically improved their project success rates over time.</p><p><b>Encourage Employees to Seek New Knowledge, Experiment with New Approaches, and Strive for Excellence</b></p><p>Organizational learning thrives in an environment where employees are motivated to continuously develop their skills and expand their capabilities. An organizations culture is determined by the employees collective mindsets and behaviors. Here are some ways to encourage and motivate continuous development in others:</p> <b>Provide opportunities for professional development</b>,&nbsp;whether through training programs, conferences, mentorship, or stretch assignments that push people beyond their comfort zones.&nbsp;&nbsp; <b>Regularly assess individual growth and improvement</b>,&nbsp;both personally and within the scope of your organizations mission, creating opportunities for productive feedback and recognition of learning achievements.&nbsp;&nbsp; <b>Hire people who&nbsp;demonstrate&nbsp;growth mindsets</b>,&nbsp;reward learning behaviors, and create conditions where continuous improvement feels exciting rather than threatening. A learning organization must have employees who genuinely want to learn, who are curious about better ways to achieve its mission, and who see their own development as integral to the organizations success.&nbsp; <b>Lead by example</b>&nbsp;in your organization. Organizational culture, including learning culture, is&nbsp;greatly affected&nbsp;by the mindsets and actions of its leaders. By modeling learning behaviors themselves, leaders can foster a growth mindset within their organization.910<p><b>Real-World Example:</b> Teach For America invests heavily in developing learning-oriented corps members and staff.</p>11<p> They provide intensive 5-7-week training before corps members enter classrooms,</p>12<p> create ongoing learning systems, including regular observations with feedback, communities of practice where teachers share strategies, and data systems that help teachers track student progress and adjust approaches.</p>13<p> Teach For America describes its organizational culture as one built on continuous learning and reflection, positioning the act of teaching as an ongoing developmental process. In this culture, struggling can be seen as part of the learning process, and seeking help is encouraged rather than stigmatized. This focus on continuous learning has helped participating teachers improve their effectiveness and, ultimately, better serve their students.</p><p>By embedding collaborative culture, effective data-collecting systems, and employee improvement into the fabric of an organization, it becomes more responsive to changing needs, more flexible when addressing challenges, and ultimately more successful in achieving its social impact goals.</p><p>Are there any organizations you have been a part of that fostered a learning environment? How did they create that culture?</p><p>What specific practices, system, or leadership behaviors made learning feel safe and valued?</p><p>Conversely, have you been part of organizations that discouraged learning? What made them feel that way?</p>WHY IS IT IMPORTANT FOR SPSOS TO BE LEARNING ORGANIZATIONS?<p>Organizations that focus on continuous improvement through organizational learning are significantly better positioned to solve social problems. Learning organizations are equipped to adapt and respond to change, scale thoughtfully and effectively, and make difficult decisions.</p><p><b>Adapting and Responding to Change</b></p><p>People and situations change, community needs evolve, and external conditions shift. As a result, organizations that embrace continuous learning are better equipped to respond to new challenges and opportunities as they arise.</p><p>An SPSO that embodies the principles of a learning organization keeps itself informed about changing conditions that may affect its area of focus and utilizes that newly gathered information to respond to unforeseen circumstances swiftly and thoughtfully. They are adaptable because they were never stagnant. An SPSO that prioritizes continuous learning maintains its relevance and value by frequently adjusting its services and programs to meet the changing needs of those affected, rather than clinging to outdated approaches.</p><p><b>Real-World Example:</b> Room to Read, a literacy and girls education nonprofit, demonstrated adaptability when the COVID-19 pandemic closed schools across Asia and Africa. Rather than shutting down operations, they quickly gathered information about how communities were coping, reflected on their strengths and limitations, and pivoted their approach. Within months, they developed digital literacy programs, radio-based learning, and take-home book packages. They shared these innovations across their country programs, learning from each other about what worked in different contexts. By embracing organizational learning, they continued serving millions of children during an unprecedented disruption.</p><p><b>Scaling Thoughtfully and Effectively</b></p><p>Learning organizations pause and reflect before scaling, rather than rushing to expand a program that appears successful, allowing them to avoid the mistakes that come from scaling prematurely or without adequate understanding. As a result, SPSOs that act as learning organizations can better scale their interventions to new populations or contexts. By systematically gathering information, consistently reflecting, and frequently sharing knowledge, SPSOs can learn why interventions worked, what conditions enabled their success, and what might need to change in new contexts. Learning organizations scale smarter, not just faster, ensuring that expansion improves impact rather than diluting quality or creating unintended harm.</p><p><b>Real-World Example:</b> VisionSpring, a social enterprise providing affordable eyeglasses to low-income communities, exemplifies learning-oriented scaling. Rather than rapidly expanding after initial success, they systematically tested different distribution modelsselling through existing shops, training community health workers, partnering with corporationsand carefully measured which approaches reached the most people sustainably. They gathered data on customer preferences, willingness to pay, and actual usage of glasses. When they discovered that many customers didnt wear the glasses they purchased because of style preferences, VisionSpring reflected on this feedback and expanded their product line. This continuous learning allowed them to scale to 43 countries while maintaining quality and financial sustainability.</p><p><b>Navigating Crossroads and Making Difficult Decisions</b></p><p>All SPSOs encounter crossroads as they strive to address their chosen social problems, including moments when they must make difficult strategic decisions about priorities, partnerships, funding sources, and programmatic direction. Should the organization expand to a new location or deepen their work in existing communities? Should they accept restricted funding that might compromise their mission? Should they discontinue a beloved program thats no longer showing impact?</p><p>A learning organizationone that continually strives to improve, gather honest feedback, and reflect critically on its workis able to self-reflect honestly and make hard decisions. Rather than relying solely on intuition or tradition, these organizations use data and community feedback to inform difficult choices. The organization with a growth mindset embraces new, improved tactics over familiar approaches. Theyre willing to acknowledge when something isnt working and pivot accordingly, even when that means admitting mistakes or disappointing stakeholders.</p><p><b>Real-World Example:</b> PlayPumps International faced a critical crossroads when evidence emerged that their water pumps, which generated water through children playing on merry-go-rounds, werent working as intended. Communities reported that the pumps required constant play to meet water needs, placing unrealistic burdens on children, and often leading to adults manually operating them. If feedback had been gathered, considered, and addressed early on, this approach might have been pivoted. However, when confronted with this evidence, PlayPumps resisted the results and continued expanding. After substantial criticism, they dramatically scaled back, and many pumps were replaced with conventional hand pumps. This example illustrates what can happen if an organization is reluctant toward honest self-assessments at critical decision points and does not embody a learning organization mentality.</p><p>In contrast, when Proximity Designs in Myanmar discovered that some of their agricultural products werent being used as intended, they quickly gathered more information, reflected on the reasons, redesigned their products with farmer input, and improved their impact, demonstrating how learning organizations navigate crossroads more successfully.</p><p>SUMMARY</p><p>Organizational learning starts with personal development, the adoption of a growth mindset, and the ability to view challenges as learning opportunities. Once individual changemakers have integrated the principles of personal development into their lives, they can be applied to the organization as a whole. This leads to an emphasis on continual learning, systematic information gathering, thoughtful reflection, and effective knowledge sharing. These key concepts empower organizations to be adaptive and innovative: critical traits for an SPSO.</p><p>Social problems are dynamic and require organizations that are capable of adapting to changing conditions. Effective social impact organizations, therefore, cannot remain static. They must continually learn from their experiences in order to improve their interventions, respond to community needs, and make more informed decisions about growth and implementation.</p><p>This capacity to adapt is rooted in organizational learningan ongoing commitment to growth, reflection, and continuous improvement. Rather than occurring occasionally or only during formal evaluations, organizational learning must be reinforced through everyday practices, leadership behaviors, and organizational systems.</p>ENDNOTES:<p>1 - Growth Mindset. 2025. Center for Teaching and Learning. Stanford University. 2025. <a href="https://ctl">https://ctl</a>. stanford.edu/students/growth-mindset. </p><p>2 - Dixon, Nancy M. The Organizational Learning Cycle: How We Can Learn Collectively. Gower Publishing, 1999. </p><p>3 - IDEO. 2019. About IDEO: Our Story, Who We Are, How We Work. Ideo.com. 2019. <a href="https://www">https://www</a>. ideo.com/about. </p><p>4 - IDEO. 2025. IDEO Design Thinking. IDEO | Design Thinking. IDEO. 2025. <a href="https://designthinking">https://designthinking</a>. ideo.com/. </p><p>5 - Design Kit. n.d. Www.designkit.org. <a href="https://www.designkit.org/methods.html#filter">https://www.designkit.org/methods.html#filter</a>. </p><p>6 - Can Failure Be and Feel Productive? n.d. Www.ideo.com. <a href="https://www.ideo.com/journal/canfailure-be-and-feel-productive">https://www.ideo.com/journal/canfailure-be-and-feel-productive</a>. </p><p>7 - Impact. n.d. IDEO.org. <a href="https://www.ideo.org/impact">https://www.ideo.org/impact</a>. </p><p>8 - Garvin, David A. Building a Learning Organization. Harvard Business Review 71, no. 4 (1993): 78 91. </p><p>9 - Watkins, Karen E., and Victoria J. Marsick. Sculpting the Learning Organization: Lessons in the Art and Science of Systemic Change. Jossey-Bass, 1993. </p><p>10 - School, IESE Business. 2023. Learning Organizations Start with Learning Leadership. Is That You? Forbes. 2023. <a href="https://www.forbes.com/sites/iese/2023/06/07/learning-organizations-start-with-learningleadership-is-that-you/">https://www.forbes.com/sites/iese/2023/06/07/learning-organizations-start-with-learningleadership-is-that-you/</a>. </p><p>11 - Research &amp; Insights | Teach for America. 2022. Teach for America. 2022. <a href="https://www.teachforamerica">https://www.teachforamerica</a>. org/about/impact/research. </p><p>12 - Teach for America. 2022. Results for America - Economic Mobility Catalog. 2022. <a href="https://catalog">https://catalog</a>. results4america.org/programs/teach-for-america: Preparing to Teach with Teach for America | Teach for America. 2022. Teach for America. 2022. <a href="https://www.teachforamerica.org/corps/training">https://www.teachforamerica.org/corps/training</a>. </p><p>13 - Our TFA Corps Program | Teach for America. 2022. Teach for America. 2022. <a href="https://www">https://www</a>. teachforamerica.org/corps/what-to-expect: How to Effectively Track Student Progress | Teach for America. 2015. Teach for America. 2015. <a href="https://www.teachforamerica.org/stories/effectively-track-student-progress">https://www.teachforamerica.org/stories/effectively-track-student-progress</a>.</p>                                    </article>            </body>            </html>]]></content:encoded>
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      <title>Do Good. Better. Guidebook
Chapter 20: Impact Assessment</title>
      <link>https://ballardcenter.byu.edu/resources-section/do-good-better-guidebook-chapter-20-impact-assessment</link>
      <description>Chapter 20:  Impact Assessment</description>
      <pubDate>Tue, 16 Jun 2026 16:54:21 GMT</pubDate>
      <guid>https://ballardcenter.byu.edu/resources-section/do-good-better-guidebook-chapter-20-impact-assessment</guid>
      <content:encoded><![CDATA[<html lang="en">                    <head>                <meta charset="utf-8">                <meta property="op:markup_version" content="v1.0">                                    <link rel="canonical" href="https://ballardcenter.byu.edu/resources-section/do-good-better-guidebook-chapter-20-impact-assessment">                                <meta property="fb:article_style" content="default">            </head>                            <body>                <article>                    <header>                                                                            <h1>Do Good. Better. GuidebookChapter 20: Impact Assessment</h1>                                                                            <h3 class="op-kicker">Social Impact Books,Do Good. Better.,Social Impact Tools</h3>                                                                                                    <time class="op-published" dateTime="June 16, 10:54 AM">June 16, 10:54 AM</time>                                                                            <time class="op-modified" dateTime="June 16, 12:50 PM">June 16, 12:50 PM</time>                                            </header>                    <figure> <img src="https://brightspotcdn.byu.edu/0f/d2/82ab63a341a49ae31dd16baa03eb/55210258880-3362400b24-o.jpg"></figure>When you are done with this section, you will be able to... Define impact assessment and explain attribution in evaluation.&nbsp; Distinguish between observed participant improvement and true program impact.&nbsp; Describe the strengths and limitations of quasi-experimental and experimental designs.&nbsp; Identify&nbsp;how to select the most&nbsp;appropriate impact&nbsp;assessment design for your intervention.&nbsp;&nbsp;INTRODUCTION<p>After tracking participant outcomes, organizations must address a deeper question: whether the changes observed within a targeted population can be attributed to their intervention. While outcome measurement documents what changed as a whole, impact assessment focuses on understanding </p>why<p> a change occurred and how much of it can be directly ascribed to an intervention. Once outside influences like economic conditions, community resources, and participants personal resilience are accounted for, those implementing the intervention can gain valuable insight into how their product or program is succeeding or failing.</p><p>This chapter introduces impact assessment as the next step in a comprehensive evaluation approach. It teaches you how to apply the concepts and designs needed to isolate a programs contribution to observed outcomes and helps distinguish between general participant improvement and improvements that occur as a result of the intervention.</p>WHAT IS IMPACT ASSESSMENT?<p>Impact assessment is the process of determining whether an intervention directly caused the observed changes within a target population. These changes may be positive or negative, but the central question remains the same: did the intervention itself produce the observed outcomes, or would those changes have occurred regardless because of external influences?</p><p>This focus on attribution represents the core challenge of evaluation. While outcome measurement can demonstrate that change occurred after an intervention was implemented, impact assessment goes a step further by determining whether and to what extent the intervention was responsible for that change. Establishing this distinction is critical not only for demonstrating the value of an intervention but also for strengthening its credibility as an effective social impact solution. As a result, social problem-solving organizations (SPSOs) rely on impact assessment to generate reliable evidence that their efforts are truly driving meaningful change.</p><p>To answer questions of attribution, impact assessment builds upon the data collected during outcome measurement and uses evaluation designs capable of isolating the effects of the intervention from other contributing factors. This often requires quantitative data that measures how much change can reasonably be attributed to the program itself. Two of the most common approaches used to accomplish this are quasi-experimental designs and randomized controlled trial designs.</p><figure> <img src="https://brightspotcdn.byu.edu/9e/fd/d4754f964411b0ed385a14af413f/random-control-groups.png"></figure>HOW CAN YOU DETERMINE YOUR PROGRAMS IMPACT?<p>Quasi-experimental design (also referred to as comparison group design) and randomized controlled trials (RCTs) are two effective evaluation methods for clarifying impact. Both approaches aim to establish a cause-and-effect relationship between the intervention and the documented outcomes. Each demands a different level of rigor and comes with its own set of practical considerations.</p><p><b>1. Quasi-Experimental Design (Comparison Group)</b></p><p>The comparison group design strengthens causal claims by comparing your treatment group, participants who received your intervention, against a similar group that did not receive it. If the treatment group improves significantly more than the comparison group over the same period, that difference can be reasonably attributed to your intervention rather than to an external factor or the passage of time.</p><p><b>How It Works:</b></p><p>Identify two groups: a treatment group and a comparison group. For example, you might compare adults in your 12-week substance abuse detox program (treatment group) against similar adults on a waitlist for your program who havent yet received services (comparison group). Measure both groups prior to the intervention period and again after, observing if one group displays any significant differences.</p><p><b>Real World Example:</b></p><p>In 2018, Central City Community College in Ohio partnered with the nonprofit JobsFirst to evaluate its new 10week, workforce development program for unemployed adults.</p>1<p> The college enrolled 200 participants into the program (treatment group) and, due to limited capacity, placed another 200 eligible applicants on a waitlist (comparison group).</p><p>Central City and JobsFirst administered a baseline survey to both groups early in the program and a followup survey six months after the program ended. After the intervention was implemented, they found that 62% of program participants were in stable employment (at least 30 hours per week for 12 consecutive weeks), compared with 38% of individuals on the waitlist. This led to a difference of 24 percentage points, which the evaluation team attributed to the program, after adjusting for baseline differences in age, education, and prior work history.</p>2<p><b>Strengths:</b></p><p>By measuring two groups within a similar geographic area, the JobsFirst example controls for multiple external factors, like economic shifts or the passage of time, because both affect the groups equally. The similarity of external factors between the two groups can help in identifying and attributing changes in outcome. Additionally, a quasi-experimental design is often more feasible and affordable than a full randomized trial, making it a practical choice for many social impact organizations.</p><p><b>Limitations:</b></p><p>The main limitation of the quasi-experimental design is its lack of random assignment, meaning that individuals in the treatment group may be inherently different from those in the comparison group, even before the program begins. As a result, selection bias can occur, which affects the validity of the results and makes attribution unclear. Some changes found may reflect pre-existing changes, rather than the intervention. This is true, even when external factors are taken into account.</p><p>Common sources of selection bias include: self-selection (individuals who choose to enroll might have more motivation, stronger family support, or fewer barriers than those who didnt enroll), geographic differences (participants in one area of an implementation may differ from those in another when it comes to resources or other factors that affect outcomes), and timing differences (conditions that may have changed and affected participants such as funding, staff expertise, or economic conditions).</p><p><b>The Bottom Line:</b></p><p>Comparing outcomes from a treatment group and a comparison group can provide reasonable evidence of the impact of your intervention. However, selection bias may interfere with the validity of data. This limitation drives the need for other, more complex evaluation designs.</p><p>Imagine youre running a job training program and want to use a comparison group design. You decide to compare the employment rates of your program graduates against people currently on your waitlist who havent yet received services.</p><p>Why might the people on the waitlist NOT be a perfect comparison?</p><p>What differences might exist between those who got into your program immediately and those who are still waiting?</p><p>How might these differences affect your findings?</p><p>What could you do to strengthen your comparison group design?</p><p><b>2. Experimental Design (Randomized Controlled Trials -RCTs)</b></p><p>Another methodology for establishing causal evidence is experimental design or RCTs, which uses random assignment to eliminate selection bias and provide solid evidence of an interventions impact. Random assignment refers to the process of selecting and allocating individuals, at random, to be part of the treatment or control group. Because assignment is random and not based on any characteristics of the participants, the two groups should be statistically identical at the start in both measured characteristics (e.g., age, income, and education) and unmeasured characteristics (e.g., motivation, family support, and resilience). In the two groups, the only systematic difference between them is whether they received your intervention. With only one difference, the outcomes at the end can be confidently attributed to your program rather than to pre-existing differences, external factors, or alternative explanations.</p><p><b>How It Works:</b></p><p>Randomly assign participants to either a treatment group that receives your intervention or a control group that does not receive your intervention. This control group may still be offered a form of standard treatment or be given a placebo. Statistical principles show that randomly assigning thirty or more participants to each group increases the likelihood of equivalent groups. Compare the before-and-after results from each group to evaluate the impact of your intervention.</p><p><b>Real World Example:</b></p><p>The Nurse-Family Partnership (NFP), a home-visiting program for first-time mothers, has used randomized controlled trials extensively to prove its impact. In a Memphis study, 743 randomly assigned pregnant women received either home visits from trained nurses during pregnancy and the first two years of the childs life (treatment group) or were offered the standard prenatal and pediatric care available in the community (control group). Follow-up studies found that children from the treatment group had 56% fewer emergency room visits in their first two years of life, and the mothers from the treatment group had 44% fewer maternal behavioral problems related to substance abuse, and longer intervals between births. Because the groups were randomized, researchers could confidently conclude that NFP caused these improvements rather than attributing them to the mothers inherent parenting skills or other external factors.</p>3<p><b>Strengths:</b></p><p>If RCTs are implemented correctly, evaluators can reliably identify whether the program or intervention is the cause of the observed changes within a targeted population. This results from the design controlling all potential confounding variables, both measured and unmeasured, to ensure the two groups are equivalent at the start of the study. This makes it possible for RCTs to provide policymakers, funders, and the research community with credible evidence of the interventions impact. As a result, this design confirms whether a new intervention is successful and acts as a necessary precursor to scaling an intervention or advocating policy adoption. When resources are limited, and the intervention is unable to serve everyone in the targeted population, random assignment can also be an ethical way to allocate scarce services fairly.</p><p><b>Limitations:</b></p><p>While RCTs are often considered one of the strongest methods for evaluating effectiveness, their practical challenges, such as contaminationwhen individuals in the control group seek similar services elsewhereand non-compliancewhen those assigned to treatment do not participate as intendedcan weaken the reliability of the findings.</p><p>Furthermore, even when an RCT produces strong results under highly controlled conditions, those outcomes may not translate equally well across different contexts or at larger scales. As a result, a program that appears effective in one setting may not achieve the same impact when implemented in more complex real-world environments. RCTs also face ethical dilemmas when the random assignment of individuals treated</p><p>The structure of an RCT also demands a significant number of resources, requiring larger sample sizes, longer timeframes, sophisticated data systems, and the use of external evaluators. These resources are expensive to obtain and can cost between $100,000 and $1 million, sometimes more. This is further exacerbated by the length of time these resources are needed. RCTs often require years to show long-term impact, thereby necessitating the need to sustain contact with both groups throughout the study period and maintain the funds to do so. This can make it difficult to evaluate an intervention via RCT if there are significant financial limitations or restricted time frames.</p><p><b>The Bottom Line:</b></p><p>Randomized controlled trials provide strong evidence of the impact of your intervention by proving the causation of evaluation results. RCTs are often the preferred form of evaluation used before scaling an intervention, advocating policy adoption, or contributing to social impact at a broader level. However, while highly beneficial, RCTs are not always feasible because of cost and time constraints.</p><p>Given the high costs, long timelines, and resource demands of RCTs, do you think they should always be used before scaling a program or advocating for policy change? Why or why not?</p>HOW DO YOU CHOOSE AN APPROPRIATE IMPACT ASSESSMENT DESIGN?<p>Choosing the appropriate impact assessment design begins with determining how certain you need to be that the intervention itself caused the observed outcomes. Different evaluation designs provide different levels of confidence in establishing causation. For example, if the primary goal is internal learning or program improvement, a less rigorous and less resource-intensive design may be sufficient to identify patterns, trends, or areas for adjustment. However, if the findings will be used to persuade funders, influence policymakers, justify large-scale investment, or support broader adoption of an intervention, stronger evidence of attribution is often required. In these situations, more rigorous designs are necessary to demonstrate that the outcomes observed were caused by the intervention rather than by external factors or coincidence.</p><p>Because impact assessment is specifically concerned with attribution, the design selected should reflect both the purpose of the evaluation and the expectations of the intended audience. Audiences that will use the findings to make significant funding, policy, or implementation decisions typically require a higher standard of evidence and greater methodological rigor. In contrast, audiences focused primarily on organizational learning or program refinement may prioritize timely and practical insights over definitive causal proof. As a result, selecting an impact assessment design involves balancing the level of evidence needed with the practical realities of time, cost, capacity, and context.</p>HOW DO REAL SPSOS EVALUATE THEIR IMPACT?<p><b>Evaluation in Action: The Housing First Example</b></p><p>Lets apply these principles to a real-world scenario addressing homelessness in Utah. This example will walk you through how to design an impact assessment from start to finish.</p> <b>Social Issue:</b>&nbsp;Chronic homelessness among families in Salt Lake City, Utah.&nbsp; <b>Intervention:</b>&nbsp;Housing First Program, a model that provides permanent housing immediately to families experiencing homelessness without preconditions like sobriety, employment, or treatment compliance, combined with voluntary supportive services.&nbsp; <b>Evaluation Question:</b>&nbsp;Does the Housing First program increase housing stability and improve economic outcomes for participating families?&nbsp;&nbsp;<p><b>Housing Firsts Evaluation Design Matrix</b></p>      <b>Design Component&nbsp;</b>   <b>Evaluation Plan Details&nbsp;</b>   <b>Rationale</b>&nbsp;       <b>WHO</b>&nbsp;is studied? (The Groups)&nbsp;            <b>Treatment Group:</b>&nbsp;200 families currently enrolled in the Housing First program who have received permanent housing and supportive services&nbsp;     <b>Comparison Group:</b>&nbsp;200 families currently on the waitlist who meet the same eligibility criteria but have not yet received housing services due to program capacity limits&nbsp;       The waitlist provides a "counterfactual"it shows what happens to similar families who dont receive the program. Because both groups applied and were deemed eligible, theyre more comparable than if we compared the participants to families who never applied (who might be less motivated or have different needs).&nbsp;       <b>WHEN</b>&nbsp;is data collected? (The Timing)&nbsp;            <b>Baseline:</b>&nbsp;At program intake or waitlist enrollment, before any services are provided&nbsp;     <b>Output Tracking:</b>&nbsp;At move-in date for treatment group to confirm service delivery&nbsp;     <b>Short-term Outcome:</b>&nbsp;6 months post-housing placement&nbsp;&nbsp;     <b>Long-term Outcome:</b> 12 months post-housing to measure sustained stability&nbsp;&nbsp;       We measure what matters to families and policymakers. These indicators align with our program goals (housing stability and economic improvement) and are measurable, specific, and relevant to proving our program works.&nbsp;       <b>WHAT</b>&nbsp;is measured? (The Indicators)&nbsp;   <b>Primary Outcomes:</b>&nbsp;         Housing stability: % of families in permanent housing, number of days housed&nbsp;     Economic status: Monthly household income, employment status&nbsp;    <b>Secondary Outcomes:</b>&nbsp;&nbsp;         Child school attendance and performance&nbsp;     Adult health status and healthcare utilization&nbsp;&nbsp;     Family self-sufficiency scores&nbsp;&nbsp;    <b>Outputs:</b>&nbsp;         Number of families housed&nbsp;&nbsp;     Amount of rental assistance provided&nbsp;&nbsp;     Number of supportive service contracts&nbsp;&nbsp;       We measure what matters to families and policymakers. These indicators align with our program goals and are measurable, specific, and relevant to proving our program works.&nbsp;       <b>HOW</b>&nbsp;is impact proven? (Attribution)&nbsp;   <b>Difference-in-Differences Analysis:</b>&nbsp;We compare the&nbsp;change&nbsp;in housing stability of the treatment group against the&nbsp;change&nbsp;in the comparison group over the same time period.&nbsp;&nbsp;This approach filters out external factors (like improvements in the overall economy or job market) that would affect both groups equally, isolating the programs specific contribution.&nbsp;   Simply comparing final outcomes isnt enough because the groups might have started at different levels. By comparing how much each group changed, we account for baseline differences and external trends, providing stronger evidence that our program caused the improvements.&nbsp;   SUMMARY<p>Impact assessment matters because social impact work requires more than good intentions. It requires credible evidence that your efforts are truly making a difference. Without understanding whether your intervention is actually causing positive change, it becomes difficult to know whether resources are being used effectively, whether programs should be expanded, or whether strategies need to be revised. Strong impact assessment helps organizations move beyond assumptions and make decisions grounded in evidence rather than perception alone.</p><p>This is especially important when decisions affect funding, policy, scaling efforts, and, ultimately, the lives of the individuals and communities being served. By strengthening your ability to determine what is genuinely effective, impact assessment supports more responsible stewardship of resources, improves organizational learning, and increases the likelihood that successful interventions can be adapted and sustained over time.</p><p>Understanding evaluation designs such as quasi-experimental and randomized controlled trial methods also equips you to make more informed methodological decisions. No single design is appropriate for every context. Instead, effective evaluation requires balancing rigor with feasibility, taking into account the goals of the assessment, the available resources, ethical considerations, and the practical realities of implementation. Selecting the right design strengthens the credibility of your findings and helps ensure that the conclusions drawn are both meaningful and actionable.</p>ENDNOTES:<p>1 - Schochet, Peter Z. 2013. Designing and Conducting Strong Quasi-Experiments for Education Research. Washington, DC: National Center for Education Evaluation and Regional Assistance, U.S. Department of Education. </p><p>2 - Brown, C. H., et al. 2019. Experimental and Quasi-Experimental Designs in Implementation Research. Psychiatry Research volume(issue): page range. </p><p>3 - Chien, A., et al. (2020). Protocol for a randomized controlled trial evaluating the impact of the Nurse-Family Partnerships home visiting program in South Carolina on maternal and child health outcomes. Evaluation and Program Planning.</p>                                    </article>            </body>            </html>]]></content:encoded>
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      <title>Do Good. Better. Guidebook
Chapter 19: Outcome Measurement</title>
      <link>https://ballardcenter.byu.edu/do-good-better-guidebook-chapter-19-outcome-measurement</link>
      <description>Chapter 19: Outcome Measurement</description>
      <pubDate>Mon, 15 Jun 2026 22:03:07 GMT</pubDate>
      <guid>https://ballardcenter.byu.edu/do-good-better-guidebook-chapter-19-outcome-measurement</guid>
      <content:encoded><![CDATA[<html lang="en">                    <head>                <meta charset="utf-8">                <meta property="op:markup_version" content="v1.0">                                    <link rel="canonical" href="https://ballardcenter.byu.edu/do-good-better-guidebook-chapter-19-outcome-measurement">                                <meta property="fb:article_style" content="default">            </head>                            <body>                <article>                    <header>                                                                            <h1>Do Good. Better. GuidebookChapter 19: Outcome Measurement</h1>                                                                            <h3 class="op-kicker">Social Impact Tools,Do Good. Better.,Social Impact Books</h3>                                                                                                    <time class="op-published" dateTime="June 15, 04:03 PM">June 15, 04:03 PM</time>                                                                            <time class="op-modified" dateTime="June 16, 10:25 AM">June 16, 10:25 AM</time>                                            </header>                    <figure> <img src="https://brightspotcdn.byu.edu/60/ca/dccec3ae46bb86b467b9bcabc391/53297778727-8330356982-o.png"></figure>When you are done with this section, you will be able to... Describe the importance of outcome measurement in social impact evaluation.&nbsp; Explain how single-group designs track&nbsp;participant&nbsp;change over time.&nbsp; Recognize how outcome data informs program improvement and decision-making.&nbsp;INTRODUCTION<p>Outcome measurement provides organizations with a structured way to track progress, evaluate participant change, and use evidence to strengthen decision-making. Rather than relying solely on assumptions or anecdotal observations, organizations can use outcome data to assess whether their interventions are moving participants toward the desired goals outlined in their theory of change.</p><p>This chapter explores the core components of effective outcome measurement and how they are applied in social impact work. It also examines how organizations collect and interpret outcome data, the strengths and limitations of common measurement approaches, and the role outcome measurement plays in continuous learning, accountability, and program improvement.</p>WHAT IS OUTCOME MEASUREMENT?<p>Outcome measurement is the systematic assessment of changes in participants or systems. Since an outcome is defined as the measured</p>&nbsp;<p>change of a social issues</p>&nbsp;<p>negative consequences, the goal of outcome measurement is to determine whether meaningful change has occurred within the affected population by the end of the intervention period. Although evaluation comes after implementation in the Social Impact Cycle, outcome measurement can take place at any point while implementing an intervention.</p><p>By regularly examining participant outcomes, organizations can identify which aspects of their intervention are working well, which need adjustment, and where additional support may be required. These insights inform day-to-day decision-making, guide intervention refinement, and strengthen accountability to stakeholders who rely on credible evidence of progress.</p><p>Effective outcome measurement is built on three key steps. Organizations must:</p> <b>Articulate their theory of change and logic model</b> to clarify how program activities are expected to lead to short-, medium-, and long-term outcomes. <b>Select appropriate outcome measures</b> that accurately capture the specific outcomes the theory of change anticipates. <b>Develop an evaluation design</b> that specifies how and when data will be collected, from whom, and under what conditions.<p>Together, these elements form the foundation of a coherent outcome measurement approach that links intended change, actual change, and measurement strategies. The following subsections explore each of these components in greater depth and will explain how they function as key elements of effective outcome measurement.</p><p><b>Theory of Change and Logic Model</b></p><p>In previous chapters, a theory of change was described as a logical framework that explains how your intervention is expected to create change. The theory of change describes the causal pathways leading from current conditions to expected outcomes. Remember: the theory of change is different from a logic model. A logic model is a visual companion to the theory of change that explains what will happen. The theory of change provides an overview of why it will happen.</p><p>Within outcome measurement, the theory of change and logic model function as practical guides that shape what data should be collected, when it should be collected, and how results should be interpreted. By clearly mapping the expected progression from activities to outcomes, they reveal which specific changes should be measured as evidence of progress, as well as appropriate measurement points such as baseline, mid-program, and follow-up. The theory of change also provides a reference point for interpreting results. Because it makes explicit the anticipated pathways of change, organizations can compare actual outcomes with those predicted in the theory of change and logic model. If the observed changes do not align with expectations, this signals a need to pause and reassess underlying assumptions, implementation quality, or contextual factors influencing participant progress.</p><p>By periodically examining whether real outcomes match those anticipated in the theory of change and logic model, organizations can make timely adjustments to program activities, supports, or delivery strategies. These adjustments help ensure that implementation remains aligned with intended pathways of change and that the program continues progressing toward its desired outcomes and ultimate impact. Utilizing outcome measurement in this iterative way allows organizations to engage in continuous learning rather than waiting until the end of a program to evaluate results.</p><p><b>Real World Example:</b> Reading Partners is a one-on-one literacy tutoring program that pairs trained volunteers with students who are behind grade level in reading.</p>1<p> Guided by a theory of change that links individualized tutoring to improved literacy skills and broader academic success, the program uses outcome measurement to track progress at key stages. For example, evaluators collect baseline reading assessments when students enter the program, monitor students skill development throughout tutoring, and administer follow-up assessments when students complete the program. If interim data shows that students are not achieving the expected short-term gains in reading proficiency, program staff can examine factors that influence student success, such as tutor training, session frequency, or curriculum alignment, and make targeted adjustments. In this way, the theory of change acts as a guide for outcome measurement.</p><p><b>Outcome Measures</b></p><p>Outcome measures are the specific methods, instruments, and tools used to collect data on the anticipated changes spelled out in the theory of change and logic model.</p>2 <b>Methods</b>&nbsp;describe the procedures that will be used to collect and analyze outcome data.&nbsp;Common methods include surveys, structured interviews, focus groups, classroom observations, or review of administrative records.&nbsp;&nbsp; <b>Instruments</b>&nbsp;take the abstract concept of what will be measuredsuch&nbsp;as improved&nbsp;well-being"&nbsp;or school&nbsp;readinessand transform them into concrete items, questions, or tasks that can be scored and interpreted. Some&nbsp;frequently&nbsp;utilized&nbsp;instruments include validated questionnaires (such as anxiety or depression scales), developmental screening assessments, reading or math tests, or structured skill checklists.&nbsp;&nbsp; <b>Tools</b>&nbsp;describe the physical or digital&nbsp;aids&nbsp;used to administer instruments and carry out the chosen method. Standard tools include paper surveys, online surveys (e.g., using Google Forms or SurveyMonkey), tablets for data entry, observation rubrics, and case management software to store and organize results.&nbsp;&nbsp;<p>Together, methods, instruments, and tools work to translate abstract goals into a systematic assessment for evaluating the changes caused by an intervention. These resources also help organizations move beyond intuition or anecdotal evidence and instead rely on empirical information to understand what is working and what is not. Over time, the accumulation of outcome data helps identify patterns of effectiveness and reveals which program components are most strongly associated with positive change. These insights help organizations identify best practices, inform program refinement, and guide decisions about scaling, modifying, or discontinuing specific strategies.</p><p><b>Real World Example:</b> Head Start, a program that provides comprehensive early childhood education services to low-income children, uses outcome measures to evaluate changes in childrens cognitive, language, and social-emotional skills over time. They use standardized developmental assessments as their data-collection method, conducted when students enter the program, at certain intervals within the program, and when they exit the program to track progress toward school readiness goals. The specific questions and type of assessment act as their instrument, and the online assessment platforms and paper aids act as their tools. By using consistent tools, instruments, and methods, Head Start programs can compare results with other locations, monitor compliance and quality improvement efforts, and adjust support for children who are not demonstrating expected gains. This example illustrates how well-chosen outcome measures translate broad goalssuch as improved early learning and developmentinto concrete, measurable indicators that guide program improvement and demonstrate progress to funders and policymakers.</p><p><b>Evaluation Design</b></p><p>An evaluation design is the conceptual plan or structure that describes how you will collect and analyze data to answer your key evaluation questions.</p>3<p> Derived from the program goals outlined in your theory of change and logic model, these key evaluation questions specify the information you need from your evaluation. They address the goals of your intervention and clarify what information you aim to gain from the evaluation.</p><p>When designing an evaluation, you must make three core decisions:</p> <b>Who&nbsp;youll&nbsp;study:</b>&nbsp;Who&nbsp;comprises&nbsp;your treatment, comparison, or control groups? How will participants be selected?&nbsp;&nbsp; <b>When&nbsp;youll&nbsp;collect data:</b>&nbsp;When will baseline data be collected? When will follow-up measurements occur? Will there be interim measurements?&nbsp;&nbsp; <b>What&nbsp;youll&nbsp;measure:</b>&nbsp;Which outputs and outcomes will you track to answer your evaluation questions?&nbsp;&nbsp;<p>Together, these decisions form the foundation of a strong evaluation design. By clearly defining who will be studied, when data will be collected, and what indicators will be measured, evaluators can generate more reliable and meaningful findings. A thoughtful evaluation design not only strengthens the credibility of the results but also ensures the evaluation produces actionable insights that support learning, decision-making, and improved social impact outcomes.</p>WHAT DOES IT LOOK LIKE TO CONDUCT AN OUTCOME MEASUREMENT?<p>To understand whether participants actually change over time, you need at least two data points on the same outcome: an initial reference point and one or more follow-up measurements. The initial data point is generally referred to as the baseline and is typically collected just before participants begin an intervention. Later measurements are taken several months after, or at the programs completion, and are compared to the baseline to gauge the extent and direction of the change. When multiple follow-up measurements are collected, organizations can also examine whether early gains are sustained, increase, or fade after the intervention ends.</p><p>The type of data you collect should be guided by your theory of change and evaluation questions. Quantitative tools such as standardized scales, behavioral indicators, or administrative records can capture measurable shifts in outcomes, while qualitative methods such as interviews or open-ended responses can help explain how and why those changes occurred. Using both types of data together often provides a more complete picture of participant progress than either approach alone.</p><p><b>Single-Group Design (Performance Measurement)</b></p><p>The most common method to measure participant change over time is a single-group design, often called a pre-post or before-and-after" measurement. This design measures outcomes for one group of participants before and after an intervention, then compares the two measurements, concluding whether a change occurred among the participants. It is most useful for tracking participant progress, monitoring outcomes over time, and supporting internal learning and program improvement. Single-group design is an excellent tool for showing whether change occurred. However, because it does not control for external factors or utilize a comparison group, single-group design cannot confidently state whether the intervention caused that change. While it cannot establish causation, it is still valuable for understanding overall progress and informing operational improvements.</p><p><b>How it works:</b> Measure a baseline characteristic before your intervention, deliver your intervention, and measure againin the exact same wayafter the intervention. By comparing the before-and-after measurements, you can see whether change occurred among your participants.</p><p><b>Example:</b> A literacy nonprofit measures students reading levels at the beginning of their tutoring program (baseline: 40% reading at grade level), provides 20 weeks of one-on-one tutoring, and measures again at the end (outcome: 75% reading at grade level). They can report that reading levels improved by 35 percentage points among participants.</p><p><b>Strengths</b></p><p><b>Formative evaluation:</b> You can make improvements to your program while its still running based on participant feedback and early results gathered through your testing.</p><p><b>Recognizable change:</b> At a quick glance, the design shows whether change is occurring in your desired direction.</p><p><b>Easy implementation:</b> When resources are limited, but you need to track basic progress, a before-and-after test is a valuable and accessible option.</p><p><b>Internal learning tool:</b> The simple model helps provide a basic outline for internal learning and program refinement.</p><p><b>Limitations</b></p><p>The primary limitation of the single-group design is the low internal validity, or the limited capacity of the design to identify a true cause-and-effect relationship. This means you cannot confidently claim your program caused the observed improvements. Other factors may explain the improvement, including:</p> Maturation: People naturally change over time, which could lead to improvement even without your program.&nbsp; History: External events in the economy, environment, or other unrelated organizations might cause change.&nbsp; Regression to the mean: People who start at extreme levels tend to move toward average levels naturally over time, regardless of intervention.&nbsp; Testing effects: Sometimes people improve simply because&nbsp;theyve&nbsp;taken the same test multiple times and become familiar with it.&nbsp; Selection effects: The people who choose to&nbsp;participate&nbsp;in your program might be more motivated or have more resources than those who&nbsp;dont, meaning they might improve even without your help.&nbsp;<p><b>The Bottom Line:</b> Single-group designs can demonstrate that change occurred among participants, but they cannot determine with confidence why that change occurred. Consequently, they are most appropriately used for internal learning, monitoring progress, and guiding program improvement rather than making strong causal claims.</p>WHAT ARE THE STRENGTHS AND LIMITATIONS OF OUTCOME MEASUREMENT?<p>Outcome measurement offers a practical and accessible way for organizations to understand whether participants are experiencing meaningful change. By tracking outcomes at multiple points in time, organizations can document progress, communicate results to stakeholders, and build a credible record of their programs contributions. Outcome data also supports transparency and accountability, demonstrating that resources are being used to produce observable benefits for the people served. Because these measures can often be collected through surveys, assessments, or administrative data, they are feasible for many programs to implement on an ongoing basis.</p><p>However, outcome measurement also has important limitations. Changes observed among participants cannot always be attributed solely to the program, since other factors in participants lives may influence results. Without a comparison group, it is difficult to determine whether similar changes would have occurred in the absence of the intervention. In addition, outcomes may not capture the full complexity of participant experiences or the longer-term impacts of the intervention. Measures can also be fallible depending on how questions are worded, when data is collected, and whether participants complete follow-up assessments.</p><p>Recognizing both the strengths and limitations of outcome measurement helps organizations interpret their findings responsibly. Rather than overstating conclusions, practitioners can use outcome data as one important source of evidence within a broader evaluation strategy.</p>SUMMARY<p>Outcome measurement offers a practical and accessible way for organizations to understand whether participants are experiencing meaningful change. By tracking outcomes at multiple points in time, outcome measurement helps organizations document progress, make improvements, communicate results to stakeholders, and build a credible record of their programs contributions. Outcome data also supports transparency and accountability, demonstrating that resources are being used to produce observable benefits for the people served.</p><p>Ultimately, this evidence-based approach moves organizations away from guesswork, providing a shared language for staff and stakeholders to collaborate on informed, systematic improvements. Though outcome measurements alone are insufficient to prove causation, they provide substantial value for organizations looking for accessible evaluation methods. To prove an intervention is responsible for the change among participants, you must apply the impact assessment principles discussed in the next chapter.</p>ENDNOTES<p>1 - Robin Tepper Jacob, Catherine Armstrong, and Jacklyn Altuna Willard, Mobilizing Volunteer Tutors to Improve Student Literacy: Implementation, Impacts, and Costs of the Reading Partners Program (New York: MDRC, 2015).</p><p>2 - Institute of Education Sciences, What Works Clearinghouse. Module 5: Outcome Measures (WWC Group Design Standards Training). U.S. Department of Education, n.d. </p><p>3 - BetterEvaluation. (n.d.). Evaluation design. Managers guide to evaluation: Humanitarian Global. (n.d.). Evaluation Designs.</p>                                    </article>            </body>            </html>]]></content:encoded>
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      <title>Do Good. Better. Guidebook
Chapter 18: Outputs, Outcomes, and Impact</title>
      <link>https://ballardcenter.byu.edu/resources-section/do-good-better-guidebook-chapter-18-outputs-outcomes-and-impact</link>
      <description>Chapter 18: Outputs, Outcomes, and Impact</description>
      <pubDate>Mon, 15 Jun 2026 21:46:34 GMT</pubDate>
      <guid>https://ballardcenter.byu.edu/resources-section/do-good-better-guidebook-chapter-18-outputs-outcomes-and-impact</guid>
      <content:encoded><![CDATA[<html lang="en">                    <head>                <meta charset="utf-8">                <meta property="op:markup_version" content="v1.0">                                    <link rel="canonical" href="https://ballardcenter.byu.edu/resources-section/do-good-better-guidebook-chapter-18-outputs-outcomes-and-impact">                                <meta property="fb:article_style" content="default">            </head>                            <body>                <article>                    <header>                                                                            <h1>Do Good. Better. GuidebookChapter 18: Outputs, Outcomes, and Impact</h1>                                                                            <h3 class="op-kicker">Social Impact Books,Do Good. Better.,Social Impact Tools</h3>                                                                                                    <time class="op-published" dateTime="June 15, 03:46 PM">June 15, 03:46 PM</time>                                                                            <time class="op-modified" dateTime="June 16, 12:47 PM">June 16, 12:47 PM</time>                                            </header>                    <figure> <img src="https://brightspotcdn.byu.edu/69/93/594353e94e76b96c8d33b2331964/53987225117-949b14610b-o.jpg"></figure>When youre done with this section, youll be able to... Distinguish and&nbsp;identify&nbsp;the relationships between outputs, outcomes, and impact in the context of social interventions.&nbsp; Understand the role of outputs in tracking intervention activities.&nbsp; Explain how outcomes reflect the changes that follow an intervention.&nbsp; Recognize the importance of measuring impact to evaluate the success of social interventions.INTRODUCTION<p>Outputs, outcomes, and impact are all terms used to describe different ways of measuring an interventions effectiveness. However, they are often misunderstood or used interchangeably, which can lead to confusion about what success looks like.</p>1<p> Distinguishing between these concepts is essential for accurately assessing whether an intervention is doing more than simply delivering services and whether its creating meaningful change.</p><p>Each type of measurement captures a different level of progress. Outputs reflect what is produced or delivered, outcomes indicate the changes experienced by those served, and impact reveals the extent to which those changes can be attributed to the intervention itself. Without a clear understanding of these differences, organizations risk overestimating their effectiveness or overlooking opportunities for improvement. By using these measures correctly, practitioners can better evaluate their work, make informed decisions, and ensure that their efforts are genuinely improving peoples lives.</p>WHAT IS THE ROLE OF OUTPUTS IN EVALUATING SOCIAL IMPACT?<p>Outputs are the direct products, services, or activities generated or offered by a social intervention. They are the tangible evidence of your work, meaning they are typically quantitative and measure what the intervention has delivered. For example, if an intervention aims to increase literacy, an output might be the number of books distributed, the number of students enrolled in the program, or the number of literacy classes held.</p><p>Outputs provide immediate, tangible evidence of an interventions activities, offering a way to track implementation and ensure that resources are being used as intended and with fidelity. However, an exclusive focus on outputs is insufficient for assessing true impact. Outputs do not reveal whether meaningful change is occurring in peoples lives or whether the underlying causes of a social problem are being addressed. Rather, they capture what is produced or delivered, not the extent to which those efforts lead to lasting change.</p><p><b>Real-World Example:</b> Pencils of Promise, a nonprofit that builds schools and increases access to quality education, tracks outputs such as the number of schools built, the number of teacher training sessions conducted, and the number of educational materials distributed. While these outputs demonstrate their activity level and organizational capacity, they dont indicate whether students are learning better or staying in school longer as a result of their activities.</p><p>Imagine youre running a health clinic that provides free vaccinations to children in a rural area. The outputs you currently track are the number of vaccinations provided and the number of volunteers. What additional outputs might you track to measure your programs activities and resource utilization?</p>WHAT IS THE ROLE OF OUTCOMES IN EVALUATING SOCIAL IMPACT?<p>Outcomes are the measurable changes that occur among a target population following an intervention. These changes represent shifts in the negative consequences the intervention is addressing and can be short-term or long-term. Importantly, outcomes measure what changed for your customer-partners and the rest of the affected population, not what actions you took or services you delivered.</p><p>Short-term outcomes might include immediate changes in knowledge, skills, behaviors, or attitudes. For example, you may see an increase in reading comprehension skills after participants complete your literacy class, or improved knowledge about nutrition after attending your healthy eating workshops. These changes typically occur during or immediately following an intervention.</p><p>Long-term outcomes are broader and more sustained changes that persist over time, often representing deeper transformations in peoples lives or communities. For instance, you might measure improved literacy rates in your community over several years, increased employment rates among program graduates, or reduced crime rates in neighborhoods where you've implemented youth development programs. Long-term outcomes are the changes SPSOs ultimately hope to achieve, though they may take months or years to materialize and can be influenced by factors beyond your specific intervention alone.</p><p><b>Real-World Example:</b> Year Up, a workforce development organization serving young adults, tracks both short-term and long-term outcomes. Short-term outcomes include participants developing technical and professional skills, earning industry-recognized certifications, and securing corporate internships. Long-term outcomes include participants maintaining full-time employment one year after graduation, earning wages above the living wage in their area, and pursuing continued education or career advancement. These outcomes demonstrate the measurable changes in participants lives, not just the services Year Up provides.</p><p>If you were evaluating a job training program for underemployed individuals in your community, what would be an example of a short-term outcome and a long-term outcome that you might track? How would these outcomes differ from the outputs of your program, such as the number of training sessions held?</p>WHAT IS IMPACT AND WHY IS IT MEASURED?<p>Impact refers to the portion of outcomes that can be directly attributed to an intervention.</p>2<p> It represents the change that happened specifically because of your work, isolating your contribution from other factors that might have influenced the outcomes.</p><p>This distinction is crucial because outcomes can occur for many reasons beyond your intervention. For example, if you run a job training program and your participants find employment, thats an outcome. However, some of those participants might have found jobs regardless due to an improving economy, personal connections, or other job search efforts. Instead, impact measurement helps determine how many jobs were secured because of your training program.</p><p>Impact measurement ultimately answers several critical questions: Are your interventions truly contributing to the outcomes you observe? What difference does participation in your intervention make? And what unique value does your intervention provide to the population you serve? By addressing these questions, impact measurement moves beyond surface-level activity tracking to assess whether meaningful change is actually occurring. It also enables you to refine your approach, helping you adjust, improve, and ultimately </p>Do&nbsp;Good. Better.<p>When positive outcomes emerge, it is equally important to understand why. Identifying which elements of your intervention are driving results allows you to strengthen what works and address what does not. Careful evaluation and documentation of these connections ensures that your efforts are not only well-intentioned but genuinely effective.</p><p>Just as vital, demonstrating impact helps build trust with stakeholders. Clear, credible evidence of results can strengthen confidence among donors, investors, board members, and community partners. This transparency not only attracts funding and support, but also reinforces accountability to the communities you serve, ensuring that your work remains both responsive and impactful.</p><p><b>Real-World Example:</b> Nurse-Family Partnership (NFP), a maternal and child health program, conducts rigorous impact evaluations using randomized control trials. They measure program impact by comparing mothers who received home visits from nurses to a control group of similar mothers who did not. Their research has shown that NFP participation directly causes specific improvements, including a 56% reduction in child injuries and ingestions by age 2, a 44% reduction in maternal behavioral problems related to substance abuse, and higher high school graduation rates among participating mothers. This evidence of impact has made NFP one of the most widely replicated, evidence-based programs in the United States.</p><p>What are the key differences between measuring the outcomes and measuring the impact of a social intervention? Why is it essential to differentiate between them when communicating your interventions effectiveness to funders or community partners?</p><p>WHAT IS THE RELATIONSHIP BETWEEN OUTPUTS, OUTCOMES, AND IMPACT?</p><p>Distinguishing between these three terms is vital for accurately evaluating your interventions effectiveness. Outputs show what activities have taken place; outcomes reveal the documented changes that occurred after these activities were conducted, and impact proves the extent to which these changes can be attributed to your specific intervention rather than other factors.</p><p>These concepts build upon each other in a logical progression: you generate outputs through your intervention's activities, those outputs contribute to outcomes among your participants, and impact represents the portion of those outcomes that occurred specifically because of your intervention. Understanding this relationship helps you design better interventions, set appropriate goals at each level, and communicate more effectively with different stakeholders who may care about different aspects of your work.</p><p><b>Example:</b> Consider a nonprofit organization focused on reducing homelessness:</p> <b>Outputs:</b>&nbsp;Over the course of a year, the organization provided 1,000 meals to people experiencing homelessness, offered 500 shelter beds, conducted 250 job training sessions, and connected 180 individuals with case management services.&nbsp; <b>Outcomes:</b>&nbsp;Among the people the organization served, 150 individuals gained employment, 170 individuals found permanent housing within 12 months, 75% of participating individuals reported improved mental health and reduced substance abuse, and 120 individuals&nbsp;maintained&nbsp;stable housing for at least one year.&nbsp; <b>Impact:</b>&nbsp;Through a rigorous evaluation comparing participants to similar individuals who did not receive services, the results highlight the direct impact of the intervention. Of those who found employment, 100 individuals secured jobs&nbsp;as a result of&nbsp;the organizations job training and case management. An&nbsp;additional&nbsp;150 participants obtained permanent housing due to the housing placement services and rental&nbsp;assistanceoutcomes that would have been unlikely without the organizations support.&nbsp;Participants also demonstrated a 40% greater improvement in mental health outcomes compared to a control group.&nbsp;Together, these findings illustrate the measurable impact of the intervention beyond what might have occurred without it.&nbsp;<figure> <img src="https://brightspotcdn.byu.edu/14/79/9243259542bc8ec042e6501e182a/output-outcome-impact.png"></figure><p>How would you assess the impact of a community garden program designed to improve access to healthy food in a food desert? What outputs would you track? What outcomes would you expect to see? What impact would you hope for?</p><p><b>SUMMARY</b></p><p>Knowing how and why to measure outputs, outcomes, and impact is a fundamental piece of productive intervention evaluation. It is not enough to show that activities are being carried out (outputs) or even that positive changes are occurring (outcomes); the goal is to demonstrate that your specific intervention is driving those changes (impact).</p><p>Remember that while outputs are the easiest to measure, theyre the least meaningful for understanding your true effectiveness. Leveraging outcome measurements to gauge impact is what truly demonstrates an interventions value and justifies an SPSOs mission. Developing the ability to evaluate impact thoughtfully and accurately is critical to creating meaningful change in the lives of real people.</p>OPTIONAL PRACTICE<p>For each of the given scenarios, determine whether the measurement is an example of an output, an outcome, or impact.</p> A nonprofit holds 25 financial literacy workshops for low-income families.&nbsp; Follow-up studies show a 25% lower hospitalization rate for mental health issues among frequent users of the hotline compared to non-users.&nbsp; 70% of participants improve their budgeting and saving habits within 3 months of completing the program.&nbsp; Within two years, participants showed a 40% decrease in debt compared to similar households not in the program.&nbsp; A mobile health unit administers 1,200 vaccinations in underserved communities.&nbsp; A food bank distributes 10,000 healthy meals to families in need.&nbsp; Six months after vaccination, local schools report a 30% drop in student absenteeism due to illness.&nbsp; A longitudinal study finds that individuals who completed the internship program earn, on average, 20% more&nbsp;over&nbsp;five years than peers who did not.&nbsp; A job training center offers 100&nbsp;individuals&nbsp;counseling services.&nbsp; Out of hotline callers, 85% report feeling less anxious after using the hotline.&nbsp;<p>ANSWER KEY:</p> Output&nbsp; Impact&nbsp; Outcome&nbsp; Impact&nbsp; Output&nbsp; Output&nbsp; Outcome&nbsp; Impact&nbsp; Output&nbsp; Outcome&nbsp;ENDNOTES<p>1 - Topic Dive: The Power of Measurement (Outputs, Outcomes, Impact). Ballard Center for Social Impact. May 17, 2022. </p><p>2 - Gertler, Paul J., Sebastian Martinez, Patrick Premand, Laura Rawlings, and Christel Vermeersch. Impact Evaluation in Practice. 2nd ed. Washington, DC: World Bank, 2016.</p>                                    </article>            </body>            </html>]]></content:encoded>
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      <title>Do Good. Better. Guidebook
Chapter 17: Scaling Social Impact</title>
      <link>https://ballardcenter.byu.edu/resources-section/do-good-better-guidebook-chapter-17-scaling-social-impact</link>
      <description>Chapter 17: Scaling Social Impact</description>
      <pubDate>Mon, 15 Jun 2026 21:31:11 GMT</pubDate>
      <guid>https://ballardcenter.byu.edu/resources-section/do-good-better-guidebook-chapter-17-scaling-social-impact</guid>
      <content:encoded><![CDATA[<html lang="en">                    <head>                <meta charset="utf-8">                <meta property="op:markup_version" content="v1.0">                                    <link rel="canonical" href="https://ballardcenter.byu.edu/resources-section/do-good-better-guidebook-chapter-17-scaling-social-impact">                                <meta property="fb:article_style" content="default">            </head>                            <body>                <article>                    <header>                                                                            <h1>Do Good. Better. GuidebookChapter 17: Scaling Social Impact</h1>                                                                            <h3 class="op-kicker">Social Impact Tools,Do Good. Better.,Social Impact Books</h3>                                                                                                    <time class="op-published" dateTime="June 15, 03:31 PM">June 15, 03:31 PM</time>                                                                            <time class="op-modified" dateTime="June 16, 12:45 PM">June 16, 12:45 PM</time>                                            </header>                    <figure> <img src="https://brightspotcdn.byu.edu/45/16/2c166ff147159e430d8ba19787d0/53529092911-0deed53192-o.jpg"></figure>When youre done with this section, youll be able to... Understand and explain different intervention scaling methods.&nbsp; Identify&nbsp;which scaling method best suits a specific intervention by weighing the pros and cons of each&nbsp;option&nbsp;within the situation.&nbsp; Build basic scaling plans for various interventions.&nbsp;INTRODUCTION<p>Once youve implemented your intervention and demonstrated its effectiveness within a specific population or context, the next step is to consider how it can grow. Scaling is not simply doing more of the sameit is the intentional and strategic expansion of your interventions reach, depth, or influence. It requires careful planning to ensure that what made the intervention successful at a smaller scale can be sustained and adapted as it grows.</p><p>As organizations scale, they may expand to serve more people, extend their work into new geographic areas, or deepen their impact by addressing additional dimensions of a problem. Scaling can also involve replicating successful models in new contexts or partnering with others to broaden reach. However, growth introduces new challenges, including maintaining quality, adapting to different environments, and ensuring sufficient resources and infrastructure. When done thoughtfully, scaling allows organizations to amplify their impact, bringing effective solutions to more people while continuing to respond to the complexities of the social issues they aim to address.</p>HOW DO YOU SCALE AN INTERVENTION?<p>Because different situations require different goals, scaling isnt a copy-and-paste process. A successful intervention in one context may require some fine-tuning to be successful on a different scale. There are three primary approaches to scaling an intervention: depth, reach, and replication. Each approach offers different paths to growth and impact, and the approach you choose will depend on thoughtful consideration of your organizations goals, the nature of the problem youre addressing, and the unique needs of the population youre serving. Each approach also offers different advantages and challenges to be carefully considered.</p><p>To scale effectively, you must follow the same rigorous principles that guided your initial intervention, or in other words, apply the Social Impact Cycle. First, understand the problem and the people affected through thorough research and community engagement. Second, design a clear, strategic scaling plan using methods like backward mapping and human-centered design. Third, implement and test your plan at different levels, measuring success along the way to ensure you achieve your intended outcomes. Fourth, evaluate the results, identify what worked and what didnt, and refine your approach to maximize impact while minimizing unintended consequences. Regardless of your chosen scaling approach, returning to the phases of the Social Impact Cycle is a key step in preparing your solution for its next iteration. The following sections will address each approach further, providing you with the necessary information to choose the right approach for your intervention.</p><p>What makes scaling successful? Consider both the technical aspects (funding, infrastructure, capacity) and the relational aspects (community trust, cultural sensitivity, stakeholder engagement).</p><figure> <img src="https://brightspotcdn.byu.edu/49/5b/69837ac849c989d985bf2aec5c38/what-is-depth.png"></figure>HOW CAN I DEEPEN MY IMPACT?<p><b>Scaling Through Depth</b></p><p>Scaling through depth means deepening your impact on the individual(s) youve already helped. Rather than expanding the number of people youre serving, increasing depth means enhancing the quality and breadth of the services you offer them. This approach addresses additional root causes and negative consequences connected to your social issue and provides another layer of support to the specific population youre already working with.</p><p>To scale through depth, you might choose a new negative consequence of the social problem youre currently working with and adjust or expand on your existing intervention to address that consequence. Set new outcome goals and make plans to measure your deepened impact. Then focus on building solutions that are complementary to your existing intervention or expand the range of services you offer.</p>1<p> Scaling for depth allows you to concentrate your resources on one specific population and pursue true transformative change within that targeted group.</p><p><b>Real-World Example:</b> Reading Partners, a nonprofit organization dedicated to improving literacy rates among elementary school students, initially focused on helping children read at grade level through one-on-one tutoring. After successfully achieving measurable reading gains, the organization decided to deepen its impact by addressing additional barriers to educational success. They began incorporating social-emotional learning into their tutoring sessions, recognizing that many struggling readers also faced confidence issues and anxiety about school. By training tutors to build students self-esteem alongside their reading skills, Reading Partners created more profound, lasting change in the childrens overall academic trajectories and life outcomes.</p><p><b>Benefits of Scaling Through Depth</b></p> <b>Enhanced Impact:</b>&nbsp;By addressing several interconnected aspects of a social issue, you can create a more profound and lasting change for your target population, often breaking cycles that your&nbsp;initial&nbsp;intervention&nbsp;couldnt&nbsp;address alone.&nbsp; <b>Strengthened Relationships:</b>&nbsp;This approach often fosters stronger, more trusting connections within the community you serve. It&nbsp;demonstrates&nbsp;a long-term commitment to the populations overall well-being rather than a transactional service delivery model.&nbsp; <b>Comprehensive Solutions:</b>&nbsp;Tackling multiple&nbsp;facets&nbsp;of a problem can lead to more holistic and sustainable outcomes, addressing root causes rather than just symptoms and creating systemic change within the existing community.&nbsp;HOW CAN I INCREASE MY REACH?<p><b>Scaling Through Reach</b></p><p>Scaling through reach means expanding your intervention beyond the initially chosen population to serve more people who experience the same social problem. The goal is to increase the number of individuals benefiting from your intervention while maintaining the quality and effectiveness that made it successful initially.</p><p>To scale your reach, you might broaden the targeted population within the initial intervention area by serving two adjacent towns rather than just one. The process of expanding reach will likely involve increasing resources and staffing, expanding your physical or digital infrastructure, forming strategic partnerships with organizations that can help you reach more people, and finding innovative ways to connect with those you have not yet reached but who could benefit from your services.</p>2<p> The key is maintaining fidelity to your original model while adapting your delivery mechanisms to serve more people effectively.</p><p><b>Real-World Example:</b> Crisis Text Line, a mental health organization that provides free, 24/7 crisis support via text message, initially launched in the United States with limited capacity to serve young people experiencing emotional crises. As they demonstrated success and demand grew exponentially, they increased their reach by recruiting and training thousands more volunteer crisis counselors, developing sophisticated AI-powered systems to prioritize the most urgent conversations, and expanding their texting capacity to handle hundreds of thousands of conversations monthly. They maintained their proven intervention model while dramatically expanding the number of people they could serve, eventually reaching four countries (the United Kingdom, Ireland, Canada, and the United States) and serving diverse populations including LGBTQ+ youth, veterans, and individuals in abusive situations.</p><p><b>Benefits of Scaling Through Reach</b></p> <b>Broader Impact:</b>&nbsp;More people&nbsp;benefit&nbsp;from your successful intervention, resulting in a broader-scale change within the community or society, and potentially preventing problems that would be caused by the social problem if left unaddressed.&nbsp;&nbsp; <b>Increased Awareness:</b>&nbsp;Expanding reach often involves raising awareness about both your intervention and the social issue itself, which can lead to greater community support, increased funding opportunities, and broader participation from stakeholders.&nbsp; <b>Foundation for Further Scaling:</b>&nbsp;This approach often&nbsp;lays&nbsp;the groundwork for further expansion or replication, as it tests your capacity to serve larger populations and helps&nbsp;identify&nbsp;operational challenges before you&nbsp;attempt&nbsp;to scale in new locations.&nbsp;<figure> <img src="https://brightspotcdn.byu.edu/07/d1/86926eb24266b103a47e09b5e44f/what-is-reach.png"></figure>HOW CAN I REPLICATE MY SUCCESS ELSEWHERE?<p><b>Scaling Through Replication</b></p><p>Scaling through replication involves taking a successful intervention or model and implementing it in new geographical locations, different communities, or even across different cultural contexts. This approach is about broadening the scope of your impact by reproducing your methods, strategies, or entire operational models in other settings where similar problems exist, but your services havent yet reached.</p><p>To successfully replicate your intervention, you must carefully consider the unique factors of each new location, thoughtfully adapt your strategies accordingly, and build the necessary capacity to support the intervention in the new context. This process often involves training new teams who understand both your model and their local context, forming partnerships with local organizations who have community trust and knowledge, and ensuring that your intervention is culturally and contextually appropriate.</p>3<p> You should create systems for knowledge sharing, quality control, and continuous learning across all sites while allowing for local adaptation and innovation. In essence, replication isnt merely copying and pasting a successful intervention into a new location but adapting a successful solution to a new setting.</p><p><b>Real-World Example:</b> Kiva, a microfinance organization that connects lenders with entrepreneurs in underserved communities, successfully pioneered its crowdfunded microlending model in East Africa. After proving the models effectiveness in reducing poverty and empowering small business owners, Kiva replicated its approach across more than 80 countries worldwide. However, they didnt simply duplicate their model. They adapted their strategies to account for different banking regulations, cultural attitudes toward lending and borrowing, local economic conditions, and varying levels of internet connectivity in each new location. They partnered with local microfinance institutions that understood their communities, provided training for local staff, and adjusted loan terms and structures to match cultural norms while maintaining their core principle of zero-interest, crowdfunded loans. This thoughtful replication has enabled Kiva to facilitate over $1.6 billion in loans to more than four million borrowers globally.</p><figure> <img src="https://brightspotcdn.byu.edu/3a/96/4fc4c31d422c88b40ebd40c06c99/what-is-replication.png"></figure><p><b>Benefits of Scaling Through Replication</b></p> <b>Impact Across Borders:</b>&nbsp;Successful models can be scaled to&nbsp;impact&nbsp;multiple communities, regions, or countries, potentially creating global change and addressing problems that transcend geographic boundaries.&nbsp; <b>Sustainable Growth:</b>&nbsp;Replication supports the sustainable expansion of a proven intervention, allowing it to adapt to various contexts and cultural nuances while&nbsp;maintaining&nbsp;the core principles and effectiveness that made it successful initially.&nbsp; <b>Broad Social Change:</b>&nbsp;This approach contributes to widespread social change by addressing similar issues in diverse locations, leading to a cumulative global&nbsp;impact&nbsp;and creating networks of practitioners who can learn from each others experiences and innovations.&nbsp;HOW DO I CHOOSE THE RIGHT SCALING APPROACH?<p>Scaling your intervention presents a significant opportunity to enhance social impact. However, expansion also carries substantial risks. If not carefully planned and executed, scaling can unintentionally exacerbate problems rather than solve them. To ensure positive outcomes, you should approach scaling with the same level of care and strategic planning as your original intervention, if not more. Interventions should be scaled in the right way, for the right people, in the right place, and at the right time.</p><p>Thoughtful, data-driven, and community-centered planning is essential to scaling while safeguarding your intended impact. As you consider how to grow, revisit your logic model to reassess the inputs, activities, and outcomes that guided your initial work. Determine whether your desired outcomes and long-term impact have evolved now that your intervention has proven effective and clarify what success looks like at a larger scale. Use available data and feedback from the communities you serve to identify where your model is strongest, where it may need adaptation, and what risks could emerge with expansion. From there, evaluate which scaling approachwhether increasing reach, deepening impact, or replicating in new contextsbest align with your updated goals. By grounding these decisions in evidence and community insight, you increase the likelihood that your intervention will remain effective, relevant, and sustainable as it grows.</p>WHAT SHOULD BE DONE BEFORE SCALING?<p>Before scaling, you must thoroughly assess the key factors that shape the local context where you plan to expand. This includes understanding cultural traditions and their significance to community identity and social cohesion, evaluating current practices and their effectiveness, and considering the regions economic stability, resource availability, and infrastructure capacity.</p>4<p> Local assets, both human and material, must also be considered to ensure your intervention can be sustained long-term without creating unsustainable dependencies on external funding or expertise.</p><p>Additionally, you must evaluate your own capacity to scale, ensuring you have the necessary funding, expertise, operational structure, staff capacity, and strategic partnerships to support expansion without compromising the quality or effectiveness of your intervention. Engaging with the community, conducting rigorous research, and identifying potential risks and unintended consequences are critical steps in determining whether and how your intervention should be scaled. By integrating these considerations thoughtfully, you can expand in a way that is both effective and ethically responsible.</p>WHAT HAPPENS WHEN SCALING IS DONE UNSUCCESSFULLY?<p>The decline of traditional rice farming in Bali, Indonesia, is a striking example of the risks of scaling. For centuries, Balinese farmers relied on the Subak system, a sophisticated, community-managed irrigation method overseen by water temple priests. This system not only distributed water equitably, but also controlled pests naturally by coordinating the alternating planting of wet and dry fields. The Subak was more than an agricultural technique. It was deeply embedded in Balinese spiritual and social life and a reflection of Hindu philosophy.</p><p>In the 1970s, as part of the Green Revolution, the Indonesian government introduced high-yield rice varieties, chemical fertilizers, and continuous cropping schedules to boost production and achieve national food security. External development agencies, eager to modernize Indonesian agriculture and increase yields, encouraged rapid adoption of these new methods without fully understanding the complexity of the existing Subak system. Initially, yields soared, and the intervention appeared successful by conventional metrics.</p><p>However, the rapid shift disrupted Balis ecological balance. The new farming methods required more water than the islands irrigation system could sustainably provide, and continuous planting eliminated the natural pest control cycle that had evolved over centuries, leading to severe infestations of rice pests like the brown planthopper. Farmers became dependent on expensive chemical pesticides that further damaged the ecosystem and reduced soil fertility over time. As a result, harvest began to decline. Beyond damaging the ecosystem, these changes also fractured Balinese society in profound ways. Farmers, once united by the cooperative Subak system where decisions were made collectively and benefits were shared communally, began competing for limited water resources. Conflicts arose as some farmers adhered to government mandates while others resisted, creating economic disparities and weakening long-standing community ties that had sustained villages for generations.</p>5<p> Additionally, the religious significance of the water temples diminished as agricultural decisions moved from community priests to government agricultural offices, eroding cultural identity and social cohesion.</p><p>A more effective approach might have enhanced the existing Subak system rather than replacing it entirely. Integrating modern agricultural advancements with traditional practices, such as improving irrigation efficiency through better canal maintenance, selectively introducing new rice strains that were compatible with the existing planting cycles, or providing organic pest management training that complemented natural pest control, could have increased yields without destabilizing local ecosystems and communities. The unfortunate experience of these Balinese farmers underscores the need for thorough research, deep cultural understanding, and genuine collaboration with local stakeholders before scaling interventions. It demonstrates that solutions should aim to strengthen and build upon existing systems rather than undermine or replace them, and that seemingly successful short-term metrics can mask long-term damage to social, cultural, and environmental systems.</p><p>Can you think of a service, product, or program that worked well for one group of people but failed to meet the needs of another? Why was this the case? What cultural, economic, or contextual factors might have been overlooked during the scaling or implementation process?</p>SUMMARY<p>Scaling your social impact intervention is a valuable step in maximizing the positive change your SPSO can create. Whether you choose to scale through deepening impact, increasing reach, or replicating success, each approach offers different advantages and challenges that must be carefully weighed. Understanding these approaches and selecting the right one based on the organizations goals, available resources, and the specific needs of the population you serve is key to achieving your long-term mission.</p><p>However, scaling is not simply about growth; its about responsible, thoughtful expansion that respects existing community systems and prioritizes the voices and needs of those youre serving. Your scaling decisions should be guided by rigorous research, community engagement, and honest assessment of both opportunities and risks. When done well, scaling can amplify your impact exponentially and transform lives across communities. When done poorly, it can cause harm, waste resources, and undermine the very communities you seek to support. The difference lies in your commitment to maintaining the quality of your intervention.</p>ENDNOTES<p>1 - Desa, G., &amp; Koch, J. L. (2014). Scaling Social Impact: Building Sustainable Social Ventures at the Base-of-the-Pyramid. Journal of Social Entrepreneurship, 5(2), 146174. <a href="https://doi.org/10">https://doi.org/10</a> .1080/19420676.2013.871325 </p><p>2 - Fay Hanleybrown, John Kania, and Mark Kramer, Channeling Change: Making Collective Impact Work, Stanford Social Innovation Review (2012), <a href="https://ssir.org/articles/entry/channeling_">https://ssir.org/articles/entry/channeling_</a> change_making_collective_impact_work. </p><p>3 - Seelos, Christian, and Johanna Mair. Innovation and Scaling for Impact: How Effective Social Enterprises Do It. Stanford, CA: Stanford Business Books, an imprint of Stanford University Press, 2017. </p><p>4 - Cooley, Larry, Richard Kohl, and Rajani Ved. Scaling Up: From Vision to Large-Scale Change: A Management Framework for Practitioners. 2016 </p><p>5 - Pryor, Thomas Carson. Green Revolution Reconsidered: Ecological Consequences in Bali Rice Systems. Human Ecology 22, no. 1 (1994): 8395.</p>                                    </article>            </body>            </html>]]></content:encoded>
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      <title>Do Good. Better. Guidebook
Chapter 16: Funding and Legal Structures</title>
      <link>https://ballardcenter.byu.edu/resources-section/do-good-better-guidebook-chapter-16-funding-and-legal-structures</link>
      <description>Chapter 16: Funding and Legal Structures</description>
      <pubDate>Mon, 15 Jun 2026 20:04:14 GMT</pubDate>
      <guid>https://ballardcenter.byu.edu/resources-section/do-good-better-guidebook-chapter-16-funding-and-legal-structures</guid>
      <content:encoded><![CDATA[<html lang="en">                    <head>                <meta charset="utf-8">                <meta property="op:markup_version" content="v1.0">                                    <link rel="canonical" href="https://ballardcenter.byu.edu/resources-section/do-good-better-guidebook-chapter-16-funding-and-legal-structures">                                <meta property="fb:article_style" content="default">            </head>                            <body>                <article>                    <header>                                                                            <h1>Do Good. Better. GuidebookChapter 16: Funding and Legal Structures</h1>                                                                            <h3 class="op-kicker">Social Impact Books,Do Good. Better.,Social Impact Tools</h3>                                                                                                    <time class="op-published" dateTime="June 15, 02:04 PM">June 15, 02:04 PM</time>                                                                            <time class="op-modified" dateTime="June 15, 02:52 PM">June 15, 02:52 PM</time>                                            </header>                    <figure> <img src="https://brightspotcdn.byu.edu/00/2c/ef074fef40bf8e38fb190ae726a4/54382950179-9bd830fea2-o.jpg"></figure>When youre done with this section, youll be able to... Identify&nbsp;the various legal structures for Social Problem-Solving Organizations (SPSOs) and understand their characteristics.&nbsp; Evaluate the impact of legal structures on an SPSOs ability to fulfill its mission and address social issues effectively.&nbsp; Determine&nbsp;the most&nbsp;appropriate legal&nbsp;structure for an SPSO based on its practices, funding sources, and&nbsp;mission.&nbsp;INTRODUCTION<p>An SPSO is any organization dedicated to solving social problems, regardless of its official designation or tax status. Since SPSO is an unofficial and relatively unused term outside of the Ballard Center, there are no strict criteria for classifying an organization as an SPSO. They can vary widely from one another but are united by a common focus: producing a positive social impact. The true worth of an SPSO lies in its measurable outcomes, not its appearance, branding, name, or tax status.</p><p>There is a general misconception about which types of organizations can address social problems. Thats why the term SPSO is preferable to traditional labels like NGO (non-governmental organization) or NPO (nonprofit organization) because it encompasses a broader, more inclusive category of companies, agencies, and organizations intentionally engaging in social impact work.</p><p>As such, SPSOs can adopt various legal structures, including nonprofit, for-profit, governmental, hybrid, or informal organizational forms. Because each structure carries distinct advantages and disadvantages, understanding which best fits your SPSOs mission and goals is crucial for effectively solving social problems.</p>WHAT ARE LEGAL STRUCTURES?<p>Legal structures refer to the organizational frameworks that define how an entity is established, governed, and operated within the law. These structures directly shape the organizations funding options, tax obligations, and legal liabilities.<a href="https://ballardcenter.byu.edu/resources-section/do-good-better-guidebook-chapter-16-funding-and-legal-structures#1">1</a> Within social impact work, legal structures play a critical role in how SPSOs obtain funding, collaborate with other organizations, and fulfill their mission.</p><p>A myriad of legal structures exist worldwide, each one differing in purpose, access, benefits, and limitations. While great variation exists among which legal structures are offered and what their specifics look like from one country to another, these five common structures exist globally:</p> <b>Sole Proprietorship:</b>&nbsp;A sole proprietorship is the simplest legal structure, where one individual owns and&nbsp;operates&nbsp;the organization. Often referred to as a sole trader in some countries, the owner has full control over decisions and operations but is also personally responsible for all debts and legal obligations. This structure is easy to&nbsp;establish&nbsp;and maintain, but it offers no separation between personal and organizational&nbsp;liability.2 <b>Partnership:</b>&nbsp;A partnership is a legal structure in which two or more individuals share ownership and responsibility for the organization. There are several forms of partnerships, including general partnerships, limited partnerships, and limited liability partnerships (LLPs), each offering&nbsp;different levels&nbsp;of responsibility and liability protection for partners. Partnerships allow for shared decision-making and pooled resources but require clear agreements to manage roles, profits, and&nbsp;liabilities.3 <b>Corporation:</b>&nbsp;A corporation is a more complex legal structure that exists as a separate legal entity from its owners. In some contexts, particularly outside the United States, this may be referred to as a public limited company (PLC). This separation provides strong liability protection and allows the organization to raise capital through investors or shareholders. Corporations are governed by formal structures and regulations, but they offer significant potential for growth and&nbsp;scalability.4 <b>Limited Liability Company (LLC):</b>&nbsp;A limited liability company is a flexible legal structure that combines elements of both partnerships and corporations. In some countries, this structure is referred to as a private limited company. It provides limited liability protection, meaning owners are&nbsp;generally not&nbsp;personally responsible for the organizations debts or legal obligations. This structure is widely used due to its balance of flexibility, protection, and relative&nbsp;simplicity.5 <b>Cooperative:</b>&nbsp;A cooperative is an organization owned and governed by its membersthose who use its services or are directly&nbsp;impacted&nbsp;by its work. Often described as member-owned, cooperatives&nbsp;operate&nbsp;with a focus on shared benefit rather than profit maximization. Decision-making is typically democratic, with members having a voice in how the organization is run, making this structure well-suited for community-based and collaborative efforts.6<p>While legal structures define how an organization is formally established and operates, it can still be difficult to see how those structures relate in practice. One helpful way to understand the broader landscape is through sectors.</p><p>Sectors serve as umbrella categories, grouping legal structures based on their general orientation, funding approaches, and role in society. Rather than replacing legal structures, sectors help organize them into more intuitive groupings, making it easier to see patterns in how organizations operate and pursue impact. Many organizations fit more naturally into one sector than another, but some also operate across sectors or use hybrid models. Each legal structure previously mentioned can be categorized within the following general sectors:</p> <b>Public Sector:</b>&nbsp;This sector includes all levels of governmentlocal, state, and federalalong with specialized districts like school districts, water districts, and military installations.&nbsp;Governments are inherently tasked with maintaining societal peace and functionality, focusing on the needs of society as a whole.&nbsp;&nbsp;their&nbsp;specific mission addresses social issues and furthers positive social change. Their social impact efforts are supported by public funds, tax revenue, and&nbsp;grants.7<p><b>Real-World Example:</b> The Centers for Disease Control and Prevention (CDC) operates as a public sector SPSO, addressing public health crises through disease prevention and health promotion. Similarly, a local public school district functions as an SPSO by working to solve educational inequality in its community.</p> <b>Private Sector:</b>&nbsp;Known as for-profit entities, this sector includes companies, corporations, and businesses&nbsp;that provide goods or services with the goal of generating profit. While these organizations are traditionally focused on financial gain, there is an increasingly large number of social enterprises and businesses that aim to solve social problems while still generating sustainable&nbsp;revenue.8&nbsp;These organizations, though profit-driven, can function as SPSOs by embedding social impact into their business models. They offer solutions to societal challenges through market-driven solutions and corporate social responsibility initiatives.&nbsp;&nbsp;<p><b>Real-World Example:</b> Saie Beauty operates as a for-profit company creating clean, sustainable cosmetics while simultaneously addressing environmental concerns in the beauty industry through plastic-neutral practices and reef-safe formulations. Similarly, Blueland disrupted the cleaning products industry by creating reusable bottles with dissolvable tablets, reducing single-use plastic waste while still earning a profit.</p> <b>Nonprofit Sector:</b>&nbsp;The nonprofit sector includes organizations that&nbsp;operate&nbsp;for purposes other than making a profit. These include charities, churches, humanitarian organizations, and others focused on human services such as disaster relief, healthcare, and education. Nonprofit organizations&nbsp;generally rely&nbsp;on donations, grants, and volunteers to fulfill their&nbsp;missions.9&nbsp;They play a crucial role in social impact work, as they typically reinvest&nbsp;the majority of&nbsp;their revenue back into their programs. As SPSOs, nonprofits can directly address social issues by focusing on root causes, providing essential services, and&nbsp;advocating for&nbsp;systemic policy changes.&nbsp;<p><b>Real-World Example:</b> Feeding America operates as a nonprofit SPSO, coordinating a nationwide network of food banks to address hunger and food insecurity. The organization relies on donations, corporate partnerships, and grants to distribute billions of meals annually. Similarly, Habitat for Humanity mobilizes volunteers and charitable contributions to build affordable housing, address homelessness and housing insecurity, and empower families toward self-sufficiency.</p> <b>Hybrid Sector:</b>&nbsp;Hybrid organizations&nbsp;operate&nbsp;at the intersection of multiple legal structures, creatively integrating elements from both nonprofit and for-profit models. Unlike traditional organizations that work within one specific sector, hybrids are designed to balance social impact with financial sustainability and operational flexibility. They take various legal forms, such as&nbsp;benefit&nbsp;corporations (B Corps), low-profit limited-liability companies (L3Cs), or social purpose corporations, depending on their goals and state regulations. By combining mission-driven work with revenue-generating strategies, hybrids can reduce dependency on grants and donations while&nbsp;maintaining&nbsp;a strong focus on solving social problems.&nbsp;<p><b>Real-World Example:</b> Greyston Bakery operates as a B Corp, employing a unique open hiring policy that provides jobs to people regardless of their background, including those with criminal records or experiencing homelessness. The bakery generates revenue by selling baked goods while simultaneously addressing unemployment and social exclusion. Another example is Patagonia, a certified B Corp social enterprise that has a 501(c)(4) non-profit built into its structure. Through this model, the proceeds of the for-profit, which are not reinvested back into the business, go to environmental conservation and advocacy efforts.</p> <b>Informal Sector:</b>&nbsp;The informal sector includes loosely organized groups and individuals such as grassroots movements, community groups, and individual activists who work to address social problems without the formal legal status of a registered organization. These efforts can be powerful and responsive, often rooted in local knowledge and the immediate needs of a community. Though not registered or structured in the legal sense, these informal entities can serve as effective SPSOs by organizing volunteers, creating awareness, mobilizing community resources, and catalyzing social change from the ground up.&nbsp;<p><b>Real-World Example:</b> Many community fridges and free pantry initiatives operate as informal SPSOs, with neighbors gathering together and organizing efforts to stock refrigerators and shelves with food for anyone in need. In this way, they address food insecurity without any formal organizational structure. Similarly, local Buy Nothing groups on social media connect neighbors to share resources, reduce waste, and build community resilience through gift economies. Another example is the community-led disaster response networks that form organically after natural disasters. This occurs when neighbors organize supply distribution, wellness checks, and mutual aid without waiting for formal organizations to arrive. These informal groups often demonstrate remarkable agility and responsiveness because theyre deeply rooted in local knowledge and relationships, though some eventually formalize their structure as they grow and scale their impact.</p><p>Each sector presents distinct advantages and constraints for SPSOs, making it essential to understand how different legal structures operate and the contexts in which they are most effective. Careful alignment between an organizations structure and its mission, goals, and funding strategy enables more strategic decision-making. This alignment not only strengthens operational effectiveness and long-term sustainability but also enhances an organizations capacity to generate meaningful and lasting social impact.</p><p>How might the legal structure of an SPSO impact its ability to address social issues effectively? Think of an SPSO you know and evaluate how its structure supports its mission.</p>WHICH LEGAL STRUCTURE DO YOU CHOOSE?<p>Each legal structure has its own unique strengths and limitations, as well as the capacity to create positive social change. Selecting a structure depends on your SPSO, the social issue youre addressing, and the specific needs that exist within your community. While no single legal structure is universally best, the right structure will meet your SPSOs needs and maximize the good you can do. When considering which structure and sector are right for your SPSO, keep the following in mind:</p><p><b>How does your intervention interact with your legal structure?</b></p><p>The type of intervention you plan to implement plays a significant role in determining the most appropriate legal structure for your SPSO. Different interventions require varying levels of funding, flexibility, and licenses. For example, a healthcare organization may need to operate as a nonprofit entity to procure certain grants, qualify for tax exemptions, or meet regulatory requirements. In contrast, interventions that provide social impact solutions through innovative products or services may need to adopt a for-profit structure to secure private investment, attract venture capital, or generate sustainable revenues through sales. A social enterprise in the private sector could also combine social goals with profit-making activities, enabling access to both traditional business funding and impact investors. Understanding what resources and funding are necessary for your intervention can help clarify which legal structure would be most compatible.</p><p><b>Real-World Example:</b> Partners In Health, a nonprofit healthcare organization, leverages its nonprofit status to secure grants from foundations and government agencies, allowing it to provide free healthcare services in impoverished regions. Conversely, 23andMe operates as a for-profit company, using revenue from genetic testing services to fund research that contributes to medical breakthroughs and personalized healthcare solutions.</p><p><b>How will you fund your work?</b></p><p>Funding is another major consideration when choosing your legal structure. Different sectors have distinct sources of funding, which can greatly impact your SPSOs financial sustainability and growth potential.</p><p><b>Public sector</b> organizations typically rely on taxpayer funding, government appropriations, and public grants, which provide stable but sometimes inflexible funding streams.</p><p><b>Private sector</b> entities may depend on investors, sales, venture capital, or social impact bonds, offering potentially unlimited growth but requiring profitability and returns on investment.</p>10<p><b>Nonprofit sector</b> funding is more reliant on donations, grants, and fundraising, which can create financial uncertainty but also provide access to special tax exemptions and philanthropic support.</p><p>Understanding your ideal funding sourceswhether individual donors, impact investors, government agencies, corporate sponsors, or the communitywill help determine the most effective structure for your SPSO. Additionally, you should consider whether your funding model needs to be flexible enough to adapt to changing donor priorities, economic conditions, or policy shifts.</p><p><b>Real-World Example:</b> Improving education access is a social issue that can be approached from each of the above sectors, as shown in the following examples. Teach For America operates as a nonprofit, relying heavily on foundation grants, individual donations, and corporate partnerships to fund its mission of educational equity. In contrast, Coursera functions as a for-profit social enterprise, generating revenue through course fees and partnerships with universities while making education accessible globally. Some organizations, like Khan Academy, have adopted a hybrid funding approach, operating as a nonprofit but generating some revenue through partnerships while primarily relying on philanthropic donations.</p><p><b>Hybrid Models and Cross-Sector Collaboration (CSC):</b></p><p>Many organizations are adopting hybrid models, strategically blending different sectors to leverage the strengths of each while mitigating their individual weaknesses. For instance, a for-profit company may establish a nonprofit arm or foundation to carry out social impact programs and access charitable funding, while a nonprofit organization may operate some revenue-generating activities within a for-profit subsidiary to reduce dependency on donations. This flexibility allows SPSOs to access more diverse funding streams and better meet the needs of the communities they serve.</p><p>Similarly, CSCs bring together organizations from the public, private, and nonprofit sectors to tackle large-scale social issues that no single organization could solve alone. These strategic partnerships allow organizations to pool resources, share expertise, leverage collective networks, and combine their unique strengths to achieve transformative change.</p>11<p> For example, governments often partner with nonprofits to deliver public health programs or social services, combining public funding with nonprofit operational expertise and community trust; whereas, private businesses may work with community organizations to address local environmental challenges. This could include contributing corporate resources to the cause while benefiting from community knowledge and relationships.</p><p><b>Real-World Example:</b> The Partnership for a Healthier America brings together government agencies, private corporations, and nonprofit organizations to combat childhood obesity. Companies like Walmart and Subway have committed to offering healthier options while government agencies provide policy support, and nonprofits deliver community programs. Another powerful example is Gavi, the Vaccine Alliance, which combines public sector funding from governments, private sector pharmaceutical partnerships, and nonprofit implementation through organizations like UNICEF to increase vaccine access in developing countries. The program has immunized over 888 million children since its inception.</p><p>Choosing the right legal structure hinges on selecting the model that aligns with the SPSOs specific goals, available resources, and planned interventions. Whether through a traditional single-sector approach, hybrid model, or cross-sector collaboration, the most effective structure enables your organization to deliver its mission sustainably, adapt to challenges, and operate at the scale necessary to create meaningful change.</p><p>Your organization has developed an eco-friendly fertilizer from recycled food waste, designed to be affordable and accessible for everyday households. Which legal structure would you choose, and why? Consider factors such as funding sources, scalability, pricing strategy, and how you would balance social impact with financial sustainability.</p>SUMMARY<p>Choosing the right legal structure is critical to the long-term success and impact of a social problem-solving organization. An organizations structureand the sector it operates withininfluences its funding opportunities, operational flexibility, and ability to collaborate with others. It also shapes how the organization positions itself within a broader ecosystem of partners and stakeholders. In some cases, hybrid models or cross-sector collaborations may be necessary to leverage the strengths of multiple approaches.</p><p>Although each legal structure involves trade-offs, all can drive meaningful social change when aligned with an organizations mission, resources, and strategic priorities. The key is to assess your intervention, funding strategy, and partnership needs, and select the structure that best supports sustainable and scalable impact.</p>ENDNOTES 1<p> - U.S. Small Business Administration. Choose a Business Structure. U.S. Small Business Administration. March 7, 2025. <a href="https://www.sba.gov/business-guide/launch-your-business/choose-business-structure">https://www.sba.gov/business-guide/launch-your-business/choose-business-structure</a>. </p><p>2 - Internal Revenue Service. Sole Proprietorships. Internal Revenue Service, 2020. <a href="https://www.irs">https://www.irs</a>. gov/businesses/small-businesses-self-employed/sole-proprietorships. </p><p>3 - Internal Revenue Service. Publication 541, Partnerships. Internal Revenue Service, February 2022. <a href="https://www.irs.gov/publications/p541">https://www.irs.gov/publications/p541</a>. </p><p>4 - LibreTexts. 21.3: The Corporate VeilThe Corporation as a Legal Entity. Business LibreTexts, October 7, 2019. <a href="https://biz.libretexts.org/Bookshelves/Civil_Law/Foundations_of_Business_Law_and_the_">https://biz.libretexts.org/Bookshelves/Civil_Law/Foundations_of_Business_Law_and_the_</a> Legal_Environment/21%3A_CorporationGeneral_Characteristics_and_Formation/21.03%3A_The_Corporate_ Veil-_The_Corporation_as_a_Legal_Entity. </p><p>5 - Red Flag Alert. A Public Limited Company (PLC) vs a Private Limited Company (Ltd). Red Flag Alert, 2025. <a href="https://www.redflagalert.com/articles/a-public-limited-company-plc-vs-a-private-limited-company-ltd">https://www.redflagalert.com/articles/a-public-limited-company-plc-vs-a-private-limited-company-ltd</a>. </p><p>6 - Promise Legal Staff. When a Cooperative Might Be the Best Legal Structure for Your Business. Promise Legal Insights, January 27, 2026. <a href="https://blog.promise.legal/startup-central/cooperative-businessstructure-guide/">https://blog.promise.legal/startup-central/cooperative-businessstructure-guide/</a>. </p><p>7 - Bryson, John M., Barbara C. Crosby, and Laura Bloomberg. Public Value Governance: Moving beyond Traditional Public Administration and the New Public Management. Public Administration Review 74, no. 4 (2014): 44556. <a href="https://doi.org/10.1111/puar.12238">https://doi.org/10.1111/puar.12238</a>. </p><p>8 - Centre for Social Enterprise. What Is Social Enterprise? Centre for Social Enterprise, September 2, 2024.</p><p>9 - Worth, Michael J. Nonprofit Management: Principles and Practice. 5th ed. Thousand Oaks, CA: SAGE Publications, 2019. </p><p>10 - Emerson, Jed, and Joshua Spitzer. Blended Value: Integrating Social and Financial Returns. Oxford, UK: Skoll Centre for Social Entrepreneurship, 2007. </p><p>11 - Austin, J. E., and M. M. Seitanidi. Collaborative Value Creation: A Review of Partnering between Nonprofits and Businesses. Nonprofit and Voluntary Sector Quarterly 41, no. 5 (2012): 726755. <a href="https://doi">https://doi</a>. org/10.1177/0899764012444478.</p>                                    </article>            </body>            </html>]]></content:encoded>
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      <title>Do Good. Better. Guidebook
Chapter 15: Theory of Change</title>
      <link>https://ballardcenter.byu.edu/do-good-better-guidebook-chapter-15-theory-of-change</link>
      <description>Chapter 15: Theory of Change</description>
      <pubDate>Mon, 15 Jun 2026 17:52:04 GMT</pubDate>
      <guid>https://ballardcenter.byu.edu/do-good-better-guidebook-chapter-15-theory-of-change</guid>
      <content:encoded><![CDATA[<html lang="en">                    <head>                <meta charset="utf-8">                <meta property="op:markup_version" content="v1.0">                                    <link rel="canonical" href="https://ballardcenter.byu.edu/do-good-better-guidebook-chapter-15-theory-of-change">                                <meta property="fb:article_style" content="default">            </head>                            <body>                <article>                    <header>                                                                            <h1>Do Good. Better. GuidebookChapter 15: Theory of Change</h1>                                                                            <h3 class="op-kicker">Social Impact Tools,Do Good. Better.,Social Impact Books</h3>                                                                                                    <time class="op-published" dateTime="June 15, 11:52 AM">June 15, 11:52 AM</time>                                                                            <time class="op-modified" dateTime="June 16, 12:39 PM">June 16, 12:39 PM</time>                                            </header>                    <figure> <img src="https://brightspotcdn.byu.edu/7c/e9/3d3718d9409ba0f1cd3c11c8fe95/55146115371-a4a90f86d8-o.jpg"></figure>When you are done with this section, youll be able to... Define a theory of change and understand its purpose in planning social interventions.&nbsp; Describe the steps involved in developing a theory of change for a social issue.&nbsp; Identify&nbsp;the importance of outcome goals and understand how they guide interventions.&nbsp; Illustrate the role of backwards mapping in creating&nbsp;an evidence-based&nbsp;intervention.&nbsp;&nbsp;INTRODUCTION<p>A theory of change builds on everything youve already learned about social impact work: loving the one, constructing an issue triangle with its negative consequences and contributing factors, implementing the customer-partner model, creating an ecosystem map, and applying human-centered design principles. Now, its time to put them all together and formulate a plan for meaningful action. A theory of change provides a roadmap for organizations to navigate the complexities of addressing social issues. It links specific actions to long-term transformation and connects evidence-based strategies with structured planning to ensure measurable impact. In this chapter, youll learn the process of developing a theory of change by utilizing outcome goals, logic models, and backwards mapping to craft effective and strategically organized interventions.</p>WHAT IS A THEORY OF CHANGE?<p>A theory of change is a strategic framework used to map out how an intervention or set of actions will lead to a desired future state.</p>1<p> It acts as a broad overview showing the vision of the social impact project. By combining evidence-based strategies with structured planning, the theory of change ties every step of an intervention to the end goal, serving as a connector for each element in the project and giving purpose to every action.</p>2<p>This connection is often articulated using an if . . . then . . . statement that clearly expresses the logic behind each step.</p>3<p> The if phrase represents the planned intervention, and the then phrase represents the desired outcome. For example: If you increase access to nutritious food through improved food distribution networks, then there will be a reduction in health issues like stunting or underweight children. If you increase access to nutritious food is the planned intervention, and then there will be a reduction in health issues is the desired outcome. Well-crafted if . . . then . . . statements are the heart of a theory of change.</p><p>Why do you think its important for an organization to clearly define its theory of change before launching an intervention? How can this framework impact the success of the program?</p><p>Once the problem is well understood, the next step is to identify the desired outcomeswhat long-term changes the organization hopes to see. The theory of change should then outline specific actions or interventions, explaining how these will directly lead to the desired outcomes. By linking actions to outcomes, a theory of change provides clarity on the path to achieving meaningful social change.</p>HOW IS A THEORY OF CHANGE DEVELOPED?<p>Developing a theory of change starts with a thorough understanding of the social problem being addressed.</p>4<p> This involves analyzing contributing factors, negative consequences, and the broader context of the issue. Both primary data (collected first-hand) and secondary data (compiled pre-existing research) are vital in providing a complete picture of the issue. The majority of this work should have already been completed within the love the problem phase of the Social Impact Cycle.</p><p>Once the problem is well understood, the next step is to organize this information into a theory of change. First, set outcome goalswhat you hope your intervention will accomplish. Second, put the contributing factors, negative consequences, and outcome goals together to form if . . . then . . . statements. Third, outline the specific actions or interventions you believe need to be implemented in order to achieve the desired outcomes.</p>5 <p>Example: </p>If<p> low literacy levels among elementary students (negative consequence) are driven by a lack of early reading support (contributing factor), </p>then<p> providing targeted literacy programs (intervention) will improve reading proficiency (outcome goal). This process links actions to outcomes, thereby creating a theory of change.</p>WHAT ARE OUTCOME GOALS AND WHY ARE THEY IMPORTANT?<p>An important aspect of a theory of change is creating outcome goals, or the specific, measurable changes the organization aims to achieve through its intervention.</p>6<p> These goals can range from short-term to long-term; however, even short-term goals should ultimately contribute to a long-term goal. Later, in the evaluation stage, these outcome goals provide a useful baseline to measure actual outcomes against desired outcomes and look for means to improve. This is how an organization measures and enhances the effectiveness of its programs, as opposed to simply tracking its activities.</p><p>Creating an effective outcome goal starts with knowing the negative consequences and contributing factors of an issue. Heres the key: outcome goals should be the opposite of the negative consequences faced by those experiencing the social issue. If the intervention is appropriately aimed at addressing the issues contributing factors, outcome goals should naturally address the negative consequences identified during the initial assessment of the problem.</p><p><b>Example</b></p><p><b>Social Issue:</b> High rates of childhood malnutrition in a rural community.</p><p><b>Contributing Factor:</b> Limited access to affordable, nutritious food due to geographic isolation and inconsistent food supply (e.g., long distances to grocery stores, reliance on convenience foods, or irregular deliveries).</p><p><b>Intervention:</b> Improve access to nutritious food by establishing a community-based distribution network, such as mobile markets, partnerships with local farmers, or subsidized produce delivery programs.</p><p><b>Negative Consequence:</b> Increased rates of stunting, underweight children with weakened immune systems, leading to long-term developmental and health challenges.</p><p><b>Outcome Goal:</b> A measurable reduction in childhood malnutritionreflected in improved growth indicators, healthier weights, and stronger overall child health outcomes. (Note that this goal is the inverted or flipped version of the negative consequence.)</p><p>Consider a program aimed at reducing recidivism (repeated imprisonment) among adolescents. What are some negative consequences associated with this issue, and how could you use them to define outcome goals?</p><p>Now that you have determined outcome goals, brainstorm an intervention and create a simple theory of change statement (if . . . then . . .), explaining how that intervention could lead to potential impact.</p>WHAT IS A LOGIC MODEL?<p>A logic model is a visual tool used to expand on a theory of change. It provides a clear, structured overview of how an organizations intervention (inputs, activities, and outputs) will lead to the desired outcomes. The logic model helps stakeholders understand how the intervention process works and ensures that every component is logically connected to the overall goal.</p><p>Although the theory of change and logic model both provide roadmaps to navigate the complexities of a social issue, it is important to acknowledge that they are not the same. While a theory of change focuses on the broader causal pathways and underlying assumptions about how and why change will occur, a logic model is a visual tool that lays out the sequence of inputs, activities, outputs, and outcomes for a specific program, often serving as a more operational companion to the theory of change. Put simply, a theory of change explains why change will occur, while a logic model plans what will happen.</p><p>There are many different methodologies used to develop logic models; however, their components generally include:</p> <b>Inputs:</b>&nbsp;Resources used to implement&nbsp;the intervention&nbsp;(e.g., funding, staff, training materials).&nbsp; <b>Activities:</b>&nbsp;Actions taken to achieve the desired outcomes (e.g., conducting workshops, providing services).&nbsp; <b>Outputs:</b>&nbsp;Immediate products or measurements of the activities (e.g., number of workshops held, number of people served).&nbsp; <b>Outcomes:</b>&nbsp;The effects expected to occur because of the intervention. These should be the opposite of the issues existing negative consequences (e.g., increased graduation rates, improved resource access).&nbsp; <b>Impact:</b>&nbsp;The&nbsp;portion&nbsp;of the outcomes that can be directly attributed to the intervention,&nbsp;demonstrating&nbsp;a clear cause-and-effect relationship (e.g., reduced disease incidence due to a vaccination campaign).&nbsp;WHAT OUTCOMES CAN RESULT FROM AN INTERVENTION?<p>As you set outcome goals for the intervention, keep in mind the different types of outcomes that could occur as a result. Your logic model may include multiple types of outcomes. The following examples build on the malnutrition case among rural children introduced in the outcome goals section to present the different categories of outcomes.</p> <b>Short-term outcomes:</b>&nbsp;The immediate effects after intervention implementation (e.g., improved access to nutritious food through mobile deliveries, increased access to nutritional knowledge among community members).&nbsp; <b>Intermediate outcomes:</b>&nbsp;The effects seen if the intervention is tracked over months, which may be included in the logic model if considered necessary (e.g., improved dietary diversity in households, greater community participation in nutrition initiatives).&nbsp; <b>Long-term outcomes:</b>&nbsp;The sustained changes that occur after intervention implementation (e.g., reduction in chronic malnutritionlike stunting or underweight children, strengthened local systems to prevent malnutrition).&nbsp; <b>Impact:</b>&nbsp;The&nbsp;portion&nbsp;of the outcomes that can be directly attributed to the intervention,&nbsp;demonstrating&nbsp;a clear cause-and-effect relationship (e.g., 20% increase in household dietary diversity scores&nbsp;directly linked&nbsp;to nutrition education sessions, based on pre/post surveys).&nbsp;<p>Once developed, the structure of your logic model should look somewhat similar to the example below.</p>WHAT IS BACKWARDS MAPPING AND HOW DOES IT HELP IN DEVELOPING A LOGIC MODEL?<p>One method often used to develop a logic model is backwards mapping. You begin by defining the desired impact you hope to have on your chosen social issue and start working backward to determine the necessary steps to achieve it.</p>7<p> This approach ensures that every activity in the intervention is directly linked to the end goal.</p><p>If your desired impact was to decrease homelessness rates in your hometown and you chose to use backwards mapping as your logic model strategy, the process would look something like this.</p><figure> <img src="https://brightspotcdn.byu.edu/1b/f5/4e8086ba48519f26d34b3aaa511c/monolithic-thinking-backwards-mapping.png"></figure><p><b>Step 1: Desired Long-Term Outcome</b></p><p>What is the ultimate goal of the intervention?</p> Reduced homelessness, reflected in increased long-term housing stability for individuals and families.&nbsp;<p><b>Step 2: Short-Term Outcomes</b></p><p>What must change for this impact to occur?</p> More individuals and families secure and&nbsp;retain&nbsp;stable housing.&nbsp; Individuals increase income stability and financial capability.&nbsp; Barriers to housing (e.g., credit issues, lack of documentation) are reduced.&nbsp;<p><b>Step 3: Identify Outputs</b></p><p>What measurable results indicate progress toward these outcomes?</p> Number of individuals placed into stable housing.&nbsp; Number of participants completing financial literacy or job readiness programs.&nbsp; Number of individuals receiving housing support services (e.g., case management).&nbsp;<p><b>Step 4: Identify Activities</b></p><p>What actions will produce these outputs?</p> Develop and&nbsp;maintain&nbsp;affordable housing units.&nbsp; Provide rental&nbsp;assistance&nbsp;and housing navigation services.&nbsp; Offer financial literacy and employment support programs.&nbsp; Deliver case management to address individual barriers.&nbsp;<p><b>Step 5: Identify Inputs</b></p><p>What resources are required to carry out these activities?</p> Funding (government grants, donations).&nbsp;&nbsp; Trained staff (case managers, financial counselors).&nbsp;&nbsp; Partnerships with housing providers and employers.&nbsp;&nbsp; Facilities, materials, and administrative infrastructure.&nbsp;<p>By the end of this exercise, you will have clarified potential next steps, as well as each piece of your logic model. The goal of backwards mapping, and the logic model as a whole, is to provide you with a step-by-step overview of how to move forward in achieving your desired impact.</p><p>Imagine a program is working to reduce hunger in your city. Using backwards mapping, start with a desired outcome goal and work backward to identify the necessary inputs, activities, and outputs to achieve the desired outcomes and impact.</p>SUMMARY<p>This chapter introduced the theory of change as a practical framework for designing, testing, and refining social interventions. At its core, a theory of change begins with a clear understanding of a social problem and defines outcome goals that address its contributing factors and negative consequences. From there, a logic model maps how inputs, activities, and outputs are expected to lead to those outcomes and, ultimately, to long-term impact. Backwards mapping strengthens this process by starting with the desired end state and working step-by-step to ensure that every action is intentionally aligned with that goal.</p><p>In social impact work, where resources are limited and challenges are complex, this level of clarity is essential. Without it, efforts can become disconnected, ineffective, or difficult to measure. A well-defined theory of change helps organizations make informed decisions, allocate resources strategically, and adapt their approach based on evidence and learning.</p>ENDNOTES<p>1 - Center for Theory of Change. 2023. What Is Theory of Change? | Theory of Change Community.</p><p>2 - Center for Theory of Change. 2023. How Does Theory of Change Work? Theory of Change Community. July 18, 2023.</p><p>3 - CVE Reference Guide for Preventing and Countering Violent Extremism. 2004. Creating a Theory of Change. <a href="https://www.cvereferenceguide.org/index.php/en/">https://www.cvereferenceguide.org/index.php/en/</a> design/creating-theory-change </p><p>4 - Annie E. Casey Foundation. 2022. Developing a Theory of Change: Practical Guidance. PDF. <a href="https://assets.aecf.org/m/resourcedoc/aecftheoryofchange-guidance-2022.pdf">https://assets.aecf.org/m/resourcedoc/aecftheoryofchange-guidance-2022.pdf</a> </p><p>5 - Fire, Council. 2026. Theory of Change. Councilfire.org. Council Fire. January 6, 2026. <a href="https://www.councilfire.org/definitions/theory-ofchange">https://www.councilfire.org/definitions/theory-ofchange</a>. </p><p>6 - Conrardy , Alyssa. 2022. The Theory of Change: Everything Your Nonprofit Needs to Know. Prosper Stategies . September 8, 2022. <a href="https://prosper-strategies.com/what-is-a-theory-ofchange-and-when-does-your-nonprofit-need-one/">https://prosper-strategies.com/what-is-a-theory-ofchange-and-when-does-your-nonprofit-need-one/</a>. </p><p>7 - Center for Theory of Change, What Is Theory of Change?.</p>                                    </article>            </body>            </html>]]></content:encoded>
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      <title>Do Good. Better. Guidebook
Chapter 14: Human-Centered Design</title>
      <link>https://ballardcenter.byu.edu/do-good-better-guidebook-chapter-14-human-centered-design</link>
      <description>Chapter 14: Human-Centered Design</description>
      <pubDate>Mon, 15 Jun 2026 17:25:59 GMT</pubDate>
      <guid>https://ballardcenter.byu.edu/do-good-better-guidebook-chapter-14-human-centered-design</guid>
      <content:encoded><![CDATA[<html lang="en">                    <head>                <meta charset="utf-8">                <meta property="op:markup_version" content="v1.0">                                    <link rel="canonical" href="https://ballardcenter.byu.edu/do-good-better-guidebook-chapter-14-human-centered-design">                                <meta property="fb:article_style" content="default">            </head>                            <body>                <article>                    <header>                                                                            <h1>Do Good. Better. GuidebookChapter 14: Human-Centered Design</h1>                                                                            <h3 class="op-kicker">Social Impact Books,Do Good. Better.,Social Impact Tools</h3>                                                                                                    <time class="op-published" dateTime="June 15, 11:25 AM">June 15, 11:25 AM</time>                                                                            <time class="op-modified" dateTime="June 16, 12:37 PM">June 16, 12:37 PM</time>                                            </header>                    <figure> <img src="https://brightspotcdn.byu.edu/59/ad/e3f12e6e410ba2b1dbcf309e1e9c/55146269345-82565a1091-o.jpg"></figure>When youre done with this section, youll be able to... Describe the three, nonlinear phases of human-centered design.&nbsp; Recognize how human-centered design is implemented by SPSOs.&nbsp; Analyze the use of human-centered design in real-world case studies.&nbsp;INTRODUCTION<p>Creating effective solutions to social problems requires more than good intentions. It requires genuinely understanding the people experiencing those problems. Too often, well-meaning organizations design interventions based on what they </p>think&nbsp;<p>people need rather than what people </p>actually&nbsp;<p>need. Human-centered design (HCD) offers a different approach: one that places the voices, experiences, and expertise of those affected by social issues at the heart of the solution-building process.</p><p>This chapter explores HCD as both a methodology and a mindset for creating sustainable, meaningful change. Youll learn how to engage authentically with communities, how to move from ideas to prototypes to implementation, and how to adopt a human-centered mindset.</p>WHAT IS HUMAN-CENTERED DESIGN, AND WHAT ARE THE THREE PHASES?<p>Human-centered design (HCD) is a problem-solving approach that focuses on the individuals experiencing the problem, putting them at the center of the design process. Any and all solutions should be created with input and insight from those affected by the issue. In social impact work, this technique reaffirms the belief that the people experiencing a problem are the experts in it. They understand the problems nuances, barriers, and context in ways outsiders never could. Rather than designing solutions </p>for&nbsp;<p>people, HCD asks you to design </p>with&nbsp;<p>them.</p><p>HCD is a powerful tool many SPSOs use to create sustainable change. It was widely shared with the social impact ecosystem by the group IDEO.org, which claims that Human-centered design is all about building a deep empathy with the people youre designing for; generating tons of ideas; building a bunch of prototypes; sharing what youve made with the people youre designing for; and eventually putting your innovative new solution out in the world.</p>1<p> This principle, along with its accompanying phases, gives loving the one a more tangible structure by encouraging compassion, connection, and collaboration on an individual level. Human-centered design is now used frequently within social impact work as a means to create enduring solutions. More details and resources on HCD can also be found on the IDEO.org website, <a href="https://www.designkit.org.ii/">www.designkit.org.2</a></p><p><b>The Three Phases</b></p><p>HCD has three phases: Inspiration, Ideation, and Implementation.</p>3<p> It is important to note that <b>these phases arent linear</b>, meaning youll move back and forth between them as you learn and refine your solution.</p> <b>Inspiration Phase: Understanding Deeply</b>&nbsp;<p>The inspiration phase gathers information and feedback from customer-partners through genuine conversations and connections. This isnt just collecting data. Its about immersing yourself in the lives and experiences of the people youre designing for. By observing, listening, and empathizing, youll begin to truly understand their challenges, aspirations, and contexts. This phase shares many similarities with the love the problem phase of the Social Impact Cycle and reiterates the importance of personal connections within the work.</p><p>During this phase, you:</p> Conduct in-depth interviews with people experiencing the problem.&nbsp; Observe how they navigate their daily lives and current workarounds.&nbsp; Ask open-ended questions that reveal unspoken needs and hidden barriers.&nbsp; Challenge your own assumptions about what the problem is and what solutions might work.&nbsp; <b>Ideation Phase: Creating Possibilities</b>&nbsp;&nbsp;<p>The ideation phase interprets information gathered during inspiration, imagines possible solutions, and creates prototypes for testing with those same customer-partners. This is where creativity meets reality. In this phase, intervention concepts are turned into tangible solutions that can be tested and refined.</p><p>During this phase, you:</p> Brainstorm many&nbsp;possible solutions&nbsp;without judgement.&nbsp; Create low-fidelity prototypes (simple versions of a design) to test concepts quickly.&nbsp; Get feedback from customer-partners on what works and what&nbsp;doesnt.&nbsp; Refine and iterate based on what you learn.&nbsp; <b>Implementation Phase: Making It Real</b>&nbsp;<p>At a certain point, your prototype becomes refined enough to become your actual product, program, or service. The implementation phase focuses on delivery, assessment, and making the interventions practices long-lasting and sustainable.</p><p>During this phase, you:</p> Deliver the solution at&nbsp;an appropriate scale.&nbsp; Continuously assess how&nbsp;its working&nbsp;in the real world.&nbsp;&nbsp; Gather feedback to make ongoing improvements.&nbsp; Build the infrastructure and partnerships needed for sustainability.&nbsp;<figure> <img src="https://brightspotcdn.byu.edu/22/e9/a7636b4045c883cbff1877940792/inspiration-and-ideation.png"></figure><p><b>The Cyclical Nature of HCD</b></p><p>Teams using HCD spend most of their time moving back and forth between inspiration and ideation. You gather insights, create a prototype, and test over and over again. This cyclical process creates increasingly more effective prototypes until you reach a solution that genuinely works for the people experiencing the problem.</p>WHEN IS THE BEST TIME TO USE HCD?<p>HCD is a fantastic tool for SPSOs who need a more focused outlook and clear direction. When examining an issue from a birds-eye view, it is easy to feel overwhelmed and uncertain about where to begin. Starting at the individual level helps SPSOs simplify a broad issue into a bite-sized piece. By concentrating their efforts on an individual, SPSOs can design specific plans and solutions that often end up being a solution for the whole. In this way, HCD mirrors the Ballard Center belief that loving and serving the one is the first step to love and serve the whole.</p><p>HCD doesnt require perfect clarity at the starting point. Since it focuses on meeting the needs of customer-partners through an iterative process, HCD embraces learning and adaptation along the way. In short, by centering around individuals and embracing continuous iteration, HCD allows SPSOs the flexibility to find direction and build their vision over time.</p><p>How could an SPSO benefit from using HCD?</p><p>What makes HCD more personal (or people-focused) than other design methods?</p><p>What experiences have you had with good HCD?</p>WHY DOES BEING A HUMAN-CENTERED DESIGNER MATTER?<p>Being a human-centered designer isnt just about following a process. Its about adopting mindsets and ways of working that center people at every stage. Heres what that looks like in practice:</p><p><b>Trusting the Constantly Changing Process</b></p><p>Since HCD aims to have designers learn directly from affected individuals, the goals, design, and process frequently change direction. Human-centered designers must learn to be flexible and adapt. The HCD process requires designers to open themselves up to new creative ideas and narrow down what products or services work best for the people theyre designing for.</p><p>Throughout the design process, you should expect to move between abstract ideas and more concrete ones. This is called <b>diverging and converging. Diverging</b> means opening up, generating a wide variety of ideas, exploring widely, and considering new possibilities without judgment or reserve. <b>Converging</b> means narrowing down, evaluating options, selecting whats most promising, and focusing on what will actually work. During the ideation phase, for example, you might brainstorm hundreds of solutions (diverging), then zero in on whats most desirable, viable, and feasible (converging). The process of diverging and converging happens repeatedly until the solution is ready to be tested, frequently changing between creative possibilities and practical constraints. This constant change is what leads to solutions that are both innovative and implementable.</p><p><b>Believing Real Impact is Possible</b></p><p>The goal of a human-centered designer is to create desirable solutions for the people experiencing the problem that are technically feasible and financially viable. Being a human-centered designer also means believing that all problems are solvable by working with and relying on the expertise of those experiencing the problem. By keeping their design goals in focus and working from the belief that a viable solution exists, designers are better positioned to create real impact.</p><p><b>Approaching Social Issues with Empathy and Compassion:</b> As discussed in the chapter on compassion, empathy is the ability to understand peoples experiences and see social problems from their perspective, while compassion is the recognition of their suffering coupled with a desire to alleviate it. In human-centered design, practices such as in-person interviews deepen empathy by helping designers move beyond surface-level observations to understand the underlying reasons behind what people say and do. This deeper understanding reveals not just what the problem is, but why it exists. When empathy is paired with compassion, it motivates designers to act on these insights, working alongside those affected to co-create solutions that truly address their needs. Together, empathy and compassion shift designers away from assumptions and toward a more open, informed perspective, enabling more thoughtful and effective solutions.</p>4<p><b>Working with Optimism:</b> Design is inherently optimistic. It perpetuates the belief that intentional, thoughtful design can solve some of the worlds largest problems. Therefore, human-centered designers must adopt this attitude of optimism in their work. They must believe that any progress is good progress and answers are within reach. Optimism drives them to solutions and encourages them to keep moving forward regardless of dead ends. Human-centered designers remain optimistic by focusing on the possibility of progress rather than the countless obstacles that may get in their way.</p><p><b>Constantly Iterating:</b> In human-centered design, iteration is not a final step, it is an ongoing process embedded throughout the work. Designers regularly test their ideas with the people they are designing for, using feedback to validate assumptions, uncover new insights, and ensure that solutions remain grounded in real needs rather than initial guesses.</p><p>By revisiting and improving ideas over time, designers can explore alternative approaches, adapt to new information, and correct course early when something isnt working. This not only leads to more creative and effective solutions but also reduces the risk of investing in ideas that fail to meet peoples needs. Ultimately, constant iteration accelerates learning and increases the likelihood of arriving at solutions that are both impactful and sustainable.</p><p><b>Creating with Confidence:</b> The belief that anyone can generate meaningful ideas and act on them encourages designers to move past hesitation and engage fully in the creative process, even when solutions are not yet clear. Creative confidence is what enables designers to turn ideas into action. It supports a willingness to prototype, test, and learn from failure without losing momentum. By embracing uncertainty and viewing mistakes as part of the process, designers build resilience and continue refining their approach. Over time, this iterative, action-oriented mindset increases the likelihood of discovering solutions that are both innovative and responsive to real human needs.</p><p><b>Making:</b> For a human-centered designer, making is not just about building; its a way of thinking and learning. Designers bring ideas to life early and often, using whatever tools and materials are available, from simple prototypes to more refined models. Making ideas tangible allows others to interact with them, provide feedback, and surface insights that would remain hidden in abstract concepts.</p><p>By putting ideas into a physical or visual form, designers can quickly assess feasibility, uncover challenges, and identify new opportunities. This process reduces uncertainty and ensures that solutions are grounded in real-world use. Ultimately, making accelerates learning and leads to more practical, effective outcomes.</p><p><b>Embracing Ambiguity:</b> Designers often begin without clear answers, which pushes them to engage directly with the people experiencing the problem. This openness helps them ask better questions, challenge assumptions, and gain a deeper understanding of the issue.</p><p>Rather than rushing to conclusions, designers use ambiguity as space for exploration. It encourages curiosity, invites diverse perspectives, and makes room for unexpected ideas to emerge. By staying open and adaptable, designers are more likely to discover creative solutions that might otherwise be overlooked.</p><p><b>Learning From Failure:</b> Learning from failure is a critical piece of being a human-centered designer. Experimenting, prototyping, and testing are important parts of the process, and failure is expected. Not all intervention ideas will work, and many will prove ineffective after multiple rounds of testing. However, the ability to evaluate, analyze, and derive insight from failure, no matter when it occurs, progresses the work. The knowledge gained from unsuccessful attempts refines the outputs and processes of both the design and the designer.</p><figure> <img src="https://brightspotcdn.byu.edu/a4/fa/b2effad54433a9b8b51e586bc9c3/human-design.png"></figure><p>For more information about becoming a human-centered designer, access <a href="https://www.designkit.org/resources/1.html" target="_blank">The Field Guide to Human Centered Design</a> and read through page 25 (13 pages of light reading).</p><p>Which of the above mindsets stood out to you the most and why? Is there one you would like to implement better in your own social impact endeavors?</p>LETS PRACTICE: HCD CASE STUDY<p>One case study by IDEO.org called The Brilliance by D-Rev Case helps provide some context for the HCD method.</p>5<p> Complete this case study activity in preparation for class:</p> Access The Brilliance by D-Rev Case&nbsp; Read this short case and answer these questions below:&nbsp;<p>You can find out how the Brilliance product is still working by going to the Equalize Health website (previously called D-Rev).</p><p>Is there something surprising from the inspiration section?</p><p>Describe how the rapid prototyping mentioned in the ideation section gained additional inspiration, ideas, and information from all types of users.</p><p>Is there anything surprising in the implementation section?</p><p>What are your three biggest takeaways from this case study?</p>SUMMARY<p>Human-centered design (HCD) is an approach to problem-solving that prioritizes the needs, experiences, and perspectives of the people most affected by an issue. It is widely used by SPSOs to create solutions that are not only effective but also equitable and sustainable. By placing the voices of those impacted at the heart of the design process, HCD helps ensure that interventions address root causes, are culturally appropriate, and empower communities. This method shifts power dynamics, positioning community members as active collaborators rather than passive beneficiaries, ultimately fostering more inclusive and impactful social change. The process of becoming a human-centered designer and consistently applying the principles of this chapter requires the adoption of specific mindsets as well as a constant willingness to learn.</p>ENDNOTES<p>1 - IDEO.org. The Field Guide to HumanCentered Design. (2015). </p><p>2 - IDEO.org. What is Human-Centered Design?. (2025). </p><p>3 - IDEO.org. Methods. </p><p>4 - Strauss, C., Lever Taylor, B., et al. (2016). What is Compassion and How Can We Measure It? Clinical Psychology Review, 47, 15-27 </p><p>5 - D-Rev designers. Brilliance: Combatting Jaundice in the Developing World</p>                                    </article>            </body>            </html>]]></content:encoded>
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      <title>Do Good. Better. Guidebook
Chapter 13: Interventions</title>
      <link>https://ballardcenter.byu.edu/resources-section/do-good-better-guidebook-chapter-13-interventions</link>
      <description>Chapter 13: Interventions</description>
      <pubDate>Fri, 12 Jun 2026 21:52:43 GMT</pubDate>
      <guid>https://ballardcenter.byu.edu/resources-section/do-good-better-guidebook-chapter-13-interventions</guid>
      <content:encoded><![CDATA[<html lang="en">                    <head>                <meta charset="utf-8">                <meta property="op:markup_version" content="v1.0">                                    <link rel="canonical" href="https://ballardcenter.byu.edu/resources-section/do-good-better-guidebook-chapter-13-interventions">                                <meta property="fb:article_style" content="default">            </head>                            <body>                <article>                    <header>                                                                            <h1>Do Good. Better. GuidebookChapter 13: Interventions</h1>                                                                            <h3 class="op-kicker">Social Impact Tools,Do Good. Better.,Do Good. Better. Guidebook,Social Impact Books</h3>                                                                                                    <time class="op-published" dateTime="June 12, 03:52 PM">June 12, 03:52 PM</time>                                                                            <time class="op-modified" dateTime="June 12, 03:52 PM">June 12, 03:52 PM</time>                                            </header>                    <figure> <img src="https://brightspotcdn.byu.edu/65/c4/d2b761404ba3b4f8c243ff30771c/54386615613-dc0611c536-o.jpg"></figure>When youre done with this section, youll be able to... Distinguish between products, programs/ processes, and policies.&nbsp; Give examples of SPSOs that use products, programs/processes, and policies as interventions.&nbsp; Explain how interventions can be integrated by SPSOs for maximum impact.&nbsp;INTRODUCTION<p>Organizations working toward social impact use a range of interventions to advance their goals and address complex challenges. These interventions lead to outcomes, the measurable changes or effects seen within a given social issue. Understanding the link between what an organization does and the results it achieves is key to designing effective solutions.</p><p>Interventions typically fall into three broad categories: products, programs or processes, and policies. While these categories provide a useful framework for organizing different approaches, they are not rigid or mutually exclusive; many organizations combine elements of all three to maximize their impact. This chapter explores each type of intervention, drawing on real-world examples to illustrate how they are applied in practice and how they contribute to meaningful outcomes.</p>WHAT ARE PRODUCTS, AND HOW ARE THEY USED AS INTERVENTIONS?<p>Products are tangible goods, either durable or non-durable, that are designed to address specific social challenges. These products often improve quality of life, enhance access to essential resources, or aid in solving long-standing problems in innovative ways. Social enterprises, nonprofits, and private companies frequently design and distribute products with a strong focus on affordability, scalability, and sustainability.</p><p><b>What makes a product effective as a social intervention?</b></p><p>The best products solve problems people face daily. Theyre designed with input from the people who will use them, made affordable and accessible to those who need them most, and can be produced and distributed at scale. <b>Products work particularly well when the social issue involves a lack of access to a physical good or tool that can directly improve someone's life.</b></p><p><b>Examples:</b></p> <b>LifeStraw:</b> LifeStraw, a portable water filtration device that provides access to clean drinking water for individuals in remote or disaster-affected&nbsp;areas.1&nbsp;By&nbsp;removing bacteria, parasites, and microplastics, this product addresses the global challenge of unsafe drinking water. LifeStraw is widely used in humanitarian aid efforts and has improved health outcomes for millions worldwide. The products effectiveness lies in its simplicity.&nbsp;Its&nbsp;portable,&nbsp;doesnt&nbsp;require a power source, and can be used by anyone&nbsp;immediately.&nbsp; <b>Solar Sister:</b>&nbsp;Solar Sister designs and distributes solar-powered lamps and energy products to rural, underserved communities, particularly in sub-Saharan&nbsp;Africa.2 By&nbsp;replacing kerosene lamps with clean, renewable energy, Solar Sister not only reduces carbon emissions but also improves safety and education by providing reliable lighting. The organization trains women entrepreneurs to distribute these products, combining the product intervention with economic empowerment. This dual approach addresses both energy poverty and gender inequality simultaneously.&nbsp;&nbsp; <b>Days for Girls Kits:</b> Days for Girls International provides reusable menstrual hygiene kits to girls and women in low-income&nbsp;regions.3&nbsp;These kits address the challenges of menstrual hygiene management, enabling girls to stay in school and women to&nbsp;participate&nbsp;more fully in daily life. Without access to menstrual products, many girls miss school during their periods, creating educational gaps that compound over time. The initiative also promotes awareness and education about menstrual health, addressing both the practical barrier (lack of products) and the social barrier (stigma and lack of information).&nbsp;<p>Products like these alleviate human suffering or increase human flourishing by offering practical and immediate solutions to the negative consequences of a social issue.</p><p>What is an example of an organization that provides a product as an intervention? What social issue does it address, and why is the product an effective solution?</p>WHAT ARE PROGRAMS AND PROCESSES, AND HOW ARE THEY USED AS INTERVENTIONS?<p>Programs and processes are structured initiatives or systems that create experiences for customer-partners, leading to social impact outcomes. Unlike products, which are physical objects, programs are organized sets of activities designed to create change through education, training, support services, or community engagement. These interventions are typically implemented by nonprofits, governments, or community organizations.</p>4<p><b>What makes a program effective as a social intervention?</b> The best programs are scalable and replicable. They create intervention models that can be adapted and implemented in different contexts and empower individuals and communities rather than creating dependency. They often involve ongoing relationships and support rather than one-time transactions. <b>Programs work particularly well when the social issue requires behavior change, skill development, relationship building, or sustained support over time.</b></p><p><b>Examples:</b></p> <b>Grameen Banks Microfinance Program:</b> Grameen Bank, a pioneer in microfinance, provides small loans to impoverished individuals, particularly women, in rural&nbsp;Bangladesh.5&nbsp;The program empowers borrowers to start small businesses, achieve financial independence, and break the cycle of poverty. What makes this a program rather than just a product (loans) is the structured system around it. The program includes group lending circles to create accountability,&nbsp;required&nbsp;savings components, business training, and peer support networks. The process of&nbsp;utilizing&nbsp;group lending to build accountability has been replicated around the world,&nbsp;demonstrating&nbsp;the programs scalability.&nbsp; <b>Heifer Internationals Passing on the Gift Program:</b> Passing on the Gift combines a product with a program to create community-wide&nbsp;change.viParticipants&nbsp;are gifted livestock and then receive training on animal welfare and farming practices, before passing the&nbsp;gift, sharing the offspring of their livestock with others in their community. The training&nbsp;component&nbsp;ensures families know how to care for animals properly, and&nbsp;the passing&nbsp;on requirement builds community bonds and ensures&nbsp;sustainability.7 The program fosters a culture of generosity and self-reliance while addressing food insecurity and economic inequality.&nbsp;&nbsp; <b>Teach For America (TFA):</b> TFA recruits and trains recent college graduates to teach in under-resourced schools across the United&nbsp;States.8&nbsp;The&nbsp;program includes intensive training, ongoing support for teachers, and a broader alumni network that continues advocating for educational equity. By addressing educational inequities, TFA improves student outcomes while simultaneously fostering a generation of leaders committed to educational reform.&nbsp;&nbsp;<p>Programs and processes often involve collaboration with local stakeholders and require ongoing support to ensure sustainability. The programs long-term impact relies on its ability to empower individuals and communities to actively participate in their</p>&nbsp;own<p> change. Unlike products that can be given and used immediately, programs require continued engagement and relationship building to be sustained.</p><p>What is an example of an organization that provides a program or process as an intervention? Why is a program better suited to address this issue than a product alone?</p>WHAT ARE POLICIES, AND HOW ARE THEY USED AS INTERVENTIONS?<p>Policies are systemic interventions aimed at addressing root causes of social challenges through regulation, legislation, or institutional change. While products and programs help individuals and communities, policies change the rules and structures that govern entire populations. Typically led by governments, advocacy groups, and international organizations, policy interventions have the potential to drive system-wide impact across entire populations.</p>9<p><b>What makes a policy effective as a social intervention?</b></p><p>Policy has the capacity to address systemic barriers and create structural change that outlasts individual organizations and initiatives. Once implemented, they often require less ongoing resource investment, as the system itself enforces the change. Policies work particularly well when the social issue stems from systemic inequality, lack of regulation, or structural barriers that individual actors cannot overcome alone. <b>However, policies are also the most challenging interventions to implement.</b> They require extensive advocacy, research, coalition building, and often years of work before enactment. They face political opposition and may be difficult to enforce or implement consistently. Despite these challenges, well-designed policy interventions can create lasting change that benefits society as a whole.</p><p><b>Examples:</b></p> <b>The Clean Air Act (United States):</b> Enacted in 1970, the Clean Air Act established a comprehensive framework for reducing air pollution and protecting public&nbsp;health.10&nbsp;By&nbsp;regulating what industries and vehicles are allowed to emit, the policy led to significant reductions in air pollutants, improving overall air quality and aiding in the management of health issues like respiratory diseases. The Clean Air Act changed the behavior of entire economic sectors, something that cannot be achieved through individual action alone, thereby&nbsp;demonstrating&nbsp;the effectiveness of policy intervention as a tool for achieving lasting, systemic change.&nbsp; <b>Fair Chance Ordinances (United States):</b> Certain documentation and administrative processes can create barriers to housing for individuals navigating homelessness. Because many aspects of homelessness are criminalized (such as sleeping in public, loitering, and panhandling), people experiencing homelessness often accumulate criminal records, which then prevent them from accessing housing. This creates a vicious cycle where the consequences of being homeless make it harder to escape homelessness. Fair Chance Ordinances encourage local governments to adopt policies aimed at reducing the use of criminal records in the rental housing application process. Most recently, this was adopted in San Antonio, Texas, and went into effect on October 10, 2024.11&nbsp;These policies recognize that criminal records often reflect circumstances rather than danger and strive to create a more&nbsp;equitable&nbsp;path to housing. The introduction of this ordinance opens a new avenue to solve a large-scale social problem.&nbsp;&nbsp;<p>Although these policies require extensive advocacy, research, and negotiation to implement, they have the ability to tackle systemic inequalities on a scale that is otherwise inaccessible. Once positive social impact policies are implemented, they have the power to benefit people for generations.</p><p>What is an example of an organization that advocates for policy as an intervention? What systemic barrier does the policy address that products or programs alone couldnt solve?</p>HOW CAN INTERVENTIONS BE INTEGRATED FOR MAXIMUM IMPACT?<p>While products, programs/processes, and policies are distinct types of interventions, they often intersect and complement one another. In fact, the most effective social impact work usually combines multiple intervention types to address both immediate needs and systemic challenges.</p><p><b>The Power of Integration</b></p> <b>Products + Programs:</b>&nbsp;A product like LifeStraw becomes more effective when distributed through programs that also provide education about water safety, community health, and maintenance. Solar Sister succeeds not just because of its solar products, but because it combines them with entrepreneurship training programs for women distributors.&nbsp; <b>Programs + Policies:</b>&nbsp;Microfinance programs like Grameen&nbsp;Banks&nbsp;can inform policy changes that support financial inclusion at a national level. Evidence from successful programs&nbsp;demonstrates&nbsp;what works, building the case for policy adoption. In turn, supportive policies make programs more effective. For instance, policies that protect micro-borrowers from predatory lending make microfinance programs safer and more sustainable.&nbsp;&nbsp; <b>Products + Policies:</b>&nbsp;LifeStraw may be distributed through programs led by nonprofit organizations and supported by government policies promoting clean water access. Policies can mandate or incentivize the use of certain products, while products can make policy implementation practical and affordable.&nbsp; <b>All Three Together:</b>&nbsp;Organizations that effectively combine all three intervention methods often achieve the greatest social impact. For example, the success of Solar Sister stems from its solar products but is increased by its training programs for women entrepreneurs. Meanwhile, its organizational advocacy for renewable energy policies contributes toward solving the larger-scale problem. These elements&nbsp;operate&nbsp;cohesively, with each intervention serving a distinct role: the products provide an immediate benefit, the program creates sustainable distribution and economic empowerment for those affected, and the policy work moves them toward needed systemic change.&nbsp;&nbsp;<p><b>Strategic Sequencing</b></p><p>Integration does not always mean implementing all interventions simultaneously. In many cases, the intervention order significantly affects the impact. For example, organizations may start with products or programs to demonstrate effectiveness, then use that evidence to advocate for policy change. On the other hand, they might focus on policy advocacy first to create an enabling environment and then seek to develop programs and products that thrive within that new policy framework. The key is to think strategically about how different intervention types can reinforce and amplify each other over time.</p><p><b>Choosing Your Approach</b></p><p>Not every organization needs to work across all three intervention types. A small organization might focus on one intervention type and partner with others who work at different levels, while large organizations may integrate all three. Ultimately, understanding which intervention type (or combination) best aligns with the nature of the social issue and the organizations current capacity is the key to enhancing the interventions effectiveness.</p><p>Ask yourself:</p> Does the issue require immediate practical solutions? (Products)&nbsp;&nbsp; Does it require behavior change, skill development, or sustained support? (Programs)&nbsp; Does it require changing systemic structures or rules? (Policies)&nbsp; Or does it require all three to work together?&nbsp;<p>Think of a social issue you care about. How might products, programs, and policies work together to address it more effectively than any single intervention type could alone?</p>SUMMARY<p>As you move forward in your social impact efforts, understanding the tools available to you is essential. Social impact interventionswhether products, programs, processes, or policiesare the means through which you can create change. Each intervention operates at a different level of the system: products often meet immediate, tangible needs, programs and processes shape behaviors, access, and service delivery, and policies influence the broader structures and incentives that sustain change. However, the effectiveness of any intervention depends on how well it aligns with the root causes of the issue it seeks to address.</p><p>The greatest impact is often achieved when these approaches are intentionally combined. Products can address urgent gaps, programs can expand reach and build capacity, and policies can embed successful solutions into systems at scale. By combining multiple interventions, organizations can create a more comprehensive and lasting impact. Understanding how and when to apply these interventions is critical for anyone seeking to make a difference in the social impact field.</p>ENDNOTES:<p>1 - LifeStraw. About Us. (2025)</p><p>2 - Solar Sister. Our Model. (2025) </p><p>3 - Days for Girls International. Our Work. (2025)</p><p>4 - Mentalyc. Social Work Interventions for Social Workers (Complete Guide). (2025) </p><p>5 - Grameen Bank. 2025. Introduction  Grameen Bank. Grameenbank.org.bd. 2025. <a href="https://grameenbank.org.bd/about/introduction">https://grameenbank.org.bd/about/introduction</a>. </p><p>6 - Heifer International. Passing on the Gift. (2025) </p><p>7 - Heifer International. Passing on the Gift. (2025) </p><p>8 - Teach For America. Our Mission. (2025) </p><p>9 - Social Work Exams. Types of Community Intervention in Social Work. (2024) </p><p>10 - U.S. Environmental Protection Agency. Summary of the Clean Air Act. (2025) 11 City of San Antonio. Fair Chance Housing Ordinance. (2024)</p>                                    </article>            </body>            </html>]]></content:encoded>
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