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Marriott School of Business
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Fall in Love with the Problem, Not the Solution

A Book by Uri Levine

Sunset

This inspiring book comes from the entrepreneur Uri Levine—the person who coined the phrase “fall in love with the problem, not the solution.”

It encourages changemakers to really live with a problem before leaping to a solution. The author explains that when you spend time understanding the people behind the problems—their struggles, routines, and realities—you design solutions that truly fit their lives.

Buy the Book Here